Mitra Apotek Digital is a pharmacy POS and operations management application for pharmacists, available on iOS.
The App DNA
What makes this app unique?
Pharmacy owners hire this tool to automate FEFO-FIFO inventory tracking and shift management, reducing financial loss from expired stock.
For Pharmacy owners and pharmacists requiring digital management tools for inventory, finance, and employee operations.
What does it look like?
Key features
Real-time data access across mobile and web with offline support for sales inputs.
Tracks stock using FEFO-FIFO methods with automated low-stock and expired date alerts.
Tracks attendance via GPS and photo verification with custom access rights.
How much does it cost?
Subscription model anchored at annual billing cycles with tiered feature gating based on business scale and operational complexity.
Velocity
Maintenance developmentUX improvementsnew contentShow more...
Mitra Apotek Digital has released one update in the analyzed window, resulting in a maintenance-level cadence of approximately 0.12 releases per week. The latest release focuses on functional improvements, including expanded drug information, HET (Highest Retail Price) tracking for medical devices, and new self-medication counseling features. Development appears stable but infrequent, prioritizing specific operational toolsets for pharmacy management. There is no evidence of a high-frequency release cycle or live-ops strategy at this time.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Mitra Apotek Digital
How's the Business market?
Mitra Apotek Digital occupies the specialized pharmacy operations niche, focusing on regulatory compliance and inventory precision. The absence of a free tier creates a high barrier to entry compared to general-purpose POS competitors.
Read the market outlookThe rivals identified
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Key takeaways for Mitra Apotek Digital
Where is it heading?
The pharmacy management market is shifting toward integrated clinical services, and Mitra Apotek Digital's recent addition of counseling tools aligns with this trend. The app remains stable, but the lack of a free entry tier risks ceding the independent pharmacy segment to more accessible competitors.
- The latest version adds self-medication counseling, indicating a shift toward value-added services beyond basic inventory management.
The SWOT
- Multi-platform synchronization ensures business continuity during internet outages
- GPS-based employee attendance tracking provides verifiable operational oversight
- Untapped B2B partnerships with pharmaceutical distributors
Next best moves
Introduce a limited free tier because the current annual subscription blocks small-scale pharmacy acquisition → increase top-of-funnel conversion
The counter-intuitive read
The 17+ content rating is a strategic advantage…
Read the full takeSince the last report: The report reflects a strategic shift toward addressing top-of-funnel conversion barriers caused by the lack of a free pricing tier, alongside a new awareness of content rating limitations.
Bottom line
Mitra Apotek Digital provides essential inventory control for pharmacies, but the high annual subscription cost limits market penetration, so the PM should prioritize a lower-cost entry tier to compete with free POS alternatives.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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