Report updated Apr 17, 2026
Mobily - موبايلي
For existing Mobily customers in Saudi Arabia looking for a convenient, self-service platform to manage accounts and purchase devices.
Mobily - موبايلي is a market-leading utilities app that is completely free. With a 4.8/5 rating from 48.6K reviews, it delivers strong user satisfaction. Users particularly appreciate ease of use and convenience, though technical performance and stability remains a common concern.
What is Mobily - موبايلي?
Current Momentum
v5.3 · 1mo ago
ActiveMobily version 5.3 introduces a brand-new look and UI enhancements as part of a comprehensive identity refresh. The app has maintained a consistent release cadence over the last four months.
Active Nemesis
mystc KSA
By STC
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Are The Key Features?
Manage multiple mobile lines and services under a single, secure account.
Direct purchase and home delivery of smartphones, SIM cards, and fiber internet equipment.
Secure bill payment and balance top-ups using various debit and credit cards.
Quickly subscribe or unsubscribe from packages, services, and add-ons.
Access to real human support via social media channels directly through the app.
How much does it cost?
- Free app download for all Mobily customers
- In-app purchases for service subscriptions, devices, and plan upgrades
The app acts as a self-service utility and sales channel, monetizing through service subscriptions and hardware sales rather than app-based fees.
Who Built It?
Mobily
Providing digital telecommunications and lifestyle services to subscribers in Saudi Arabia. Facilitating account management, entertainment, and fleet operations through a centralized mobile ecosystem.
Portfolio
7
Apps
What other apps does Mobily make?
Explore the full Mobily report
Portfolio breakdown, audience, momentum, and every app published by Mobily.
What do users think recently?
High confidence · Latest 100 of 48.6K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate ease of use and convenience, but report technical performance and stability and payment features.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Mobily - موبايلي?
How's The Utilities Market?
How does it evolve in the Utilities market?
Rank progression
4 active rankings tracked — 30-day window
The rivals identified
The outtake for Mobily - موبايلي
Strengths to defend, gaps to attack
Core Strengths
- High user sentiment (Excellent mood) and 4.76-star rating
- Clean, intuitive UI/UX compared to competitors
- Integrated e-commerce with home delivery for hardware
- Direct human support via social media integration
Critical Frictions
- Login-related performance issues and lag
- Lack of stored credit card functionality for faster payments
- Less comprehensive loyalty ecosystem compared to mystc
Growth Levers
- Expansion of loyalty rewards to match mystc's Qitaf
- Integration of digital wallet/fintech features
- Introduction of 'gifting' or social features to counter Yaqoot
Market Threats
- mystc's dominant market share and integrated stc pay ecosystem
- Digital-first brands (Jawwy, Yaqoot) attracting younger demographics
- Aggressive pricing from value-challengers like Salam Mobile
What are the next best moves?
Optimize Login Performance
Technical stability during login is the #1 complaint theme, risking the app's 'Excellent' sentiment rating.
Implement Secure Credit Card Storage
Users explicitly requested card storage to reduce friction in the payment/recharge flow.
Enhance Loyalty Program Visibility
mystc's Qitaf program is a major differentiator; Mobily needs a visible, competitive counter-offering within the app.
Feature Gaps vs Competitors
- Integrated Qitaf-style loyalty program (available in mystc KSA)
- Deep fintech/digital wallet integration (available in mystc KSA via stc pay)
- Build Your Own Plan customization (available in Jawwy)
- Digital gifting system for data/subscriptions (available in Yaqoot)
Key Takeaways
Mobily is winning on pure UX and user satisfaction, but it is strategically vulnerable to the deep ecosystem integrations of mystc. To maintain its lead, the PM must prioritize fixing login stability while aggressively expanding loyalty and payment features to close the gap with stc's digital ecosystem.
Where Is It Heading?
Stable
v5.3 update (Mar 2026) introduced a UI refresh and performance optimizations, showing active investment.
Sentiment remains 'Excellent' (Thrilled), but technical complaints regarding login stability are persistent.