Mood-Tracker

Mood-Tracker

By Kei Suefuji

Mood-Tracker is a manual mood logging and analytics tool for individuals, available on iOS.

The App DNA

What makes this app unique?

Users hire this app to gain awareness of their emotional patterns through simple, low-friction daily entries.

For Individuals seeking a simple, manual tool to track and visualize daily emotional trends.

What does it look like?

Key features

Mood Loggingbasic

Select mood via scroll or arrow tap with optional memo.

Analytics Dashboardstandard

Visual graphs displaying mood trends over weekly, monthly, and yearly intervals.

Historical Data Accessstandard

View and edit past mood entries via calendar interface.

How much does it cost?

freemiumFree version with one-week history limitPremium version for unlimited history access

Freemium model gates historical data access to encourage conversion to the premium tier.

Velocity

Dormant developmentopaqueShow more...

The app has been inactive for approximately 7 months, with the last recorded update occurring on January 2, 2026. Given the lack of any releases in the last 6 months, the development momentum is classified as zombie. There is no evidence of ongoing feature development, bug fixes, or live operations support.

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Who built it?

Kei Suefuji

13+ apps tracked ยท Lifestyle

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User Sentiment

What do users think recently?

Review voice lately leans excited. Users appreciate low friction interface design allows users to log moods quickly without feeling overwhelmed by complex features.

How are ratings & reviews evolving?

App Store
4.38 ยท 86

What users say, by theme

What Users Love
  • Low friction interface design allows users to log moods quickly without feeling overwhelmed by complex features
What Frustrates Users
  • Paywalling historical data access frustrates users who expect a free experience for basic mood tracking
+ 1 more theme
What Users Want 2 requests inside

8 of 8 recent reviews analyzed ยท limited sample ยท Excited overall

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Unlock 1 more frustration theme and 2 user requests, each backed by review evidence.

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Competition

Competitive landscape for Mood-Tracker

How's the Lifestyle market?

Mood-Tracker maintains a 4.38-star rating across 86 reviews on iOS. The lack of updates for over 7 months indicates a stable but stagnant market position.

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The rivals identified

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The Analyst's Read

Key takeaways for Mood-Tracker

Where is it heading?

The lifestyle tracking market is shifting toward automated, low-effort logging, and Mood-Tracker's manual-only, stagnant feature set leaves it exposed to more active competitors. Without a refresh to the feature set or a change to the restrictive paywall, the app will likely see a gradual decline in new user conversion.

  • The lack of updates for over 7 months suggests the app is in maintenance mode, which limits its ability to address top user requests.

The SWOT

Core Strengths
  • Low-friction interface design allows users to log moods quickly without feeling overwhelmed by complex features
Critical Frictions 1 weakness inside
Growth Levers
  • Implementing optional reminder notifications could help users maintain a consistent daily habit
Market Threats 1 threat identified

Next best moves

1 Invest ยท 1 Pivot

Ship reminder notifications because users report forgetting to input data and request push notifications to improve consistency โ†’ increase daily active usage

+ 1 more prioritized move

The counter-intuitive read

The app's lack of complex features is its primary retention mechanismโ€ฆ

Read the full take

Since the last report: The app remains in a maintenance state, but the product strategy has shifted toward addressing high-friction monetization and retention barriers.

Bottom line

Mood-Tracker succeeds by providing a simple, low-friction logging experience, but its restrictive paywall on historical data creates significant user frustration, so the PM should prioritize adding reminder notifications to boost retention before adjusting the monetization model.

Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analystโ€™s take.

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Sources

  1. [1] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Mood-Tracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app remains in a maintenance state, but the product strategy has shifted toward addressing high-friction monetization and retention barriers.

shifted

Strategic Pivot in PM Action Items

shifted

Market Outlook Downgrade

shifted

SWOT Re-categorization

Cite this report

Marlvel.ai. โ€œMood-Tracker Intelligence Report.โ€ Updated Aug 11, 2026. https://marlvel.ai/apps/mood-tracker

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