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Morning And Evening · vs its rivals

Side-by-side comparison against Morning And Evening ·'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Morning And Evening ·
This App
Our Daily Bread
Nemesis
Bible
Contender
Dwell: Audio Bible
Contender
Jesus Calling Devotional
Contender
First 5
Peer
Lectio 365: Daily Bible Prayer
Peer
Pray.com: Bible & Daily Prayer
New Kid
Hallow: Prayer & Meditation
New Kid
Core Identity
DeveloperWatchdis Group B.VRBC MinistriesLife.ChurchDwell App, LLCHarperCollins Christian Publishing, Inc.Proverbs 31 Ministry, Inc.24-7 prayerPray, Inc.Hallow, Inc.
CategoryBookReferenceReferenceReferenceBooksLifestyleReferenceHealth & FitnessReference
PlatformiOSiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 53.9 / 54.9 / 54.9 / 54.9 / 54.5 / 54.8 / 54.8 / 54.9 / 5
Ratings Count3322,54713,253,82680,97055,2368761,017189,961368,586
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 25, 2018May 22, 2011Feb 12, 2019Aug 2, 2018Jul 11, 2011Jul 17, 2015Nov 12, 2019Feb 28, 2017Dec 6, 2018
Last UpdatedApr 21, 2021Feb 16, 2026May 13, 2026Apr 19, 2026Mar 19, 2026Dec 30, 2025Feb 17, 2026Apr 20, 2026Jun 29, 2026
Sentiment & Reviews
Sentimentmixed-excellentmixed----negative
Score45/100-85/10065/100----35/100
Praises
  • Daily inspirational messages provide meaningful content for morning meditation and reflection routines
-
  • Extensive library of scripture translations and study plans encourages daily engagement with the text
  • High-quality audio narration and soothing background music create an immersive environment for daily scripture listening
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  • Guided daily prayer and meditation content helps users establish a consistent spiritual routine
Complaints
  • Full-screen advertisements interrupt the reading experience following the latest update to the application
  • Missing calendar date display makes tracking daily devotional progress difficult for regular users
-
  • Recent interface changes to navigation gestures disrupt the reading flow for long-term users
  • Aggressive subscription paywall prevents access to core content and frustrates users expecting a free experience
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  • Predatory subscription renewal practices and difficulty canceling trials lead to unauthorized financial charges
Requests
  • Restore calendar date visibility to help users track their daily devotional progress
-
  • Improved image cropping tools for sharing verse graphics on social media platforms
  • Integration of study tools like highlighting and note-taking would improve the depth of user engagement
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  • Integration with wearable devices would allow for more convenient access to prayer content
Strategic Intel
Strengths
  • Focused classic-text delivery creates a distraction-free reading experience
  • Offline audio access reduces network-dependency churn
-
  • Global language library functions as a distribution barrier into international markets
  • Social study community drives daily active habit via network effects
  • Ad-free model eliminates user acquisition friction
  • Professional-grade voice narration creates a high-fidelity listening experience that standard text-based apps cannot replicate
  • Repeat and Reflect feature creates a sticky retention loop for daily scripture memorization
-
  • Curated teaching niche sustains high-intent daily habit formation
  • Ministry-aligned brand identity drives high user trust
  • Integrated bookstore cross-sells monetize the core audience
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  • Expert-led theological depth differentiates content
  • Seasonal liturgical challenges drive high DAU/MAU
  • High-production audio quality creates premium experience
Weaknesses
  • Full-screen ad-load post-update drives abandonment
  • Missing calendar date tracking hinders long-term habit formation
-
  • Navigation gesture regressions in the latest update erode reading flow
  • Data privacy concerns regarding personal information requests
  • Read-aloud feature technical regressions prevent consistent audio playback
  • Subscription-only paywall at $9.99/month sits above the category median, creating a high barrier for new user evaluation
  • Technical regressions in the latest release disrupt established listening routines and queue management
-
  • 0.26 rating gap between Android and iOS platforms
  • No audio-first content delivery for passive engagement
  • Manual note-taking lacks cloud-sync across devices
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  • 0.3★ Android-iOS rating gap
  • Subscription renewal transparency issues drive churn
  • High resource consumption limits usage time
Pricingfreefreefreesubscriptionfreefreefreefreemiumsubscription
Momentum-ActiveActiveActiveIntenseSteadyActiveIntenseIntense
Update Cadence-5 versions5 versions, ~7d avg4 versions, 2 majors/6mo, ~11d avg5 versions5 versions5 versions5 versions5 versions, 1 majors/6mo, ~3d avg

Compare Morning And Evening · head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Morning And Evening ·, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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