| Core Identity |
| Developer | Shure | Whizpool | Alan Cushway | vimosoft | Double Ape | Alan Cushway | Fableso | BMAC INFOTECH |
| Category | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Video Players & Editors | Photo & Video | Photo & Video | Video Players & Editors |
| Platform | iOS | iOS | iOS | iOS | Android | iOS | iOS | Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.6 / 5 | 4.6 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 0.0 / 5 | 0.0 / 5 |
| Ratings Count | 2,460 | 586 | 1,821 | 2,342 | 2,826 | 9,724 | 0 | 0 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Jan 25, 2018 | Apr 3, 2020 | Oct 3, 2015 | Jan 21, 2024 | Feb 12, 2025 | Nov 2, 2015 | May 5, 2026 | Apr 21, 2026 |
| Last Updated | May 21, 2026 | May 21, 2025 | Jan 23, 2026 | May 8, 2026 | May 2, 2026 | Jan 19, 2026 | May 5, 2026 | Apr 21, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | mixed | positive | - | - | excellent | - | - |
| Score | 85/100 | 55/100 | 85/100 | - | - | 85/100 | - | - |
| Praises | - Professional audio fidelity
| - Pause and resume recording functionality provides essential flexibility for multi-session video creation projects
| - Watermark-free experience
| - | - | - Simple and efficient interface allows users to adjust video speed without complex editing workflows
| - | - |
| Complaints | | - Export workflow interruptions caused by persistent advertisements frustrate users during the final save process
| | - | - | - Occasional technical instability and glitches prevent the application from processing video files correctly
| - | - |
| Requests | | - Ability to delete individual clips within a project to correct mistakes without restarting
| - | - | - | - Expanded playback speed options beyond the current maximum limit for more creative control
| - | - |
| Strategic Intel |
| Strengths | - Shure brand reputation for professional audio fidelity
- Hardware-integrated DSP controls for Shure microphones
- High-resolution metering for real-time signal tracking
| - Single-file recording mechanism eliminates post-production merging [Core Utility]
- Pause-and-resume workflow reduces creator time-to-publish [Retention Loop]
| - Watermark-free export policy drives organic user acquisition
- Lightweight interface reduces friction for non-professional editors
| - Free access to all editing features functions as a primary acquisition lever against subscription-heavy competitors
- iPad-optimized interface with Apple Pencil support sustains professional-grade precision
| - | - Watermark-free export functions as a primary acquisition moat against subscription-gated competitors
- Audio pitch correction provides high-fidelity output that reduces churn to basic editors
- Simple interface sustains high organic install velocity via word-of-mouth
| - Apple Log recording enables professional color grading workflows
- Local-only storage architecture ensures user privacy
| - |
| Weaknesses | - Lack of multi-camera switching during recording
- Basic editing suite compared to video-first rivals
- No cloud-sync for project files
| - Export-phase ad interruptions block file completion [Sentiment Data]
- Unreliable save-processing causes data loss on long sessions [Technical Debt]
| - Subscription-only model for unlimited access limits free-tier conversion
- Manual editing workflow lacks the speed of AI-template competitors
| - Lack of AI-native automation tools creates a productivity gap for social-media-focused creators
- No cloud-save functionality limits project portability across devices
| - | - Technical instability in processing video files creates churn risk
- Forced rating prompts during onboarding generate negative sentiment
- Lack of generative AI features limits appeal to power users
| - No monetization model currently in place
- Lack of community features limits retention
| - |
| Pricing | free | freemium | subscription | free | free | freemium | free | free |
| Momentum | Maintenance | Maintenance | - | - | - | - | - | - |
| Update Cadence | 1 versions | 5 versions | - | - | - | - | - | - |
