Report updated May 21, 2026
Move And Pick
For restaurant owners, supermarket operators, and retail businesses seeking a direct-to-customer digital ordering and management solution.
Move And Pick is an established food & drink app that is available.
What is Move And Pick?
Move And Pick is a B2B food and retail ordering platform providing branded interfaces and delivery management tools for merchants.
Merchants hire this platform to reclaim margins lost to third-party delivery aggregators by owning the digital ordering experience directly.
Current Momentum
v1.0 · 3mo ago
Maintenance- Released initial iOS build Feb 2026.
- Maintained Android update cadence since Dec 2025.
Active Nemesis
Uber Eats: Food & Groceries
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Branded web and mobile ordering interface for restaurants to bypass third-party aggregators
Integrated routing and live-tracking tools for delivery operations
Centralized point-of-sale system for in-store management and order processing
How much does it cost?
Pricing is not public; the company utilizes a B2B sales model requiring a demo booking for custom quotes.
Who Built It?
TECH WORKS (PRIVATE)
Providing a comprehensive digital infrastructure for restaurants and retailers to manage online ordering, POS, and delivery logistics. Enabling businesses to digitize their operations and capture direct-to-consumer sales.
Portfolio
13
Apps
What other apps does TECH WORKS (PRIVATE) make?
Explore the full TECH WORKS (PRIVATE) report
Portfolio breakdown, audience, momentum, and every app published by TECH WORKS (PRIVATE).
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Move And Pick?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Move And Pick operates as a niche B2B solution within the Food & Drink category, currently lacking the public rating volume of marketplace-integrated competitors.
Rank progression
1 active ranking tracked, 30-day window
Which niche is Move And Pick in?
to order food for doorstep delivery
Explore the full Food Delivery Marketplaces niche
Every app in this space (231 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Uber Eats is the primary nemesis because it dominates the same food delivery marketplace, utilizing a massive logistics network and multi-category inventory that directly competes with Move And Pick's core value proposition.
Differentiators
- Uber One subscription creates significant switching costs through exclusive discounts and zero delivery fees for members.
- Global logistics infrastructure enables real-time tracking accuracy that smaller, localized platforms struggle to replicate at scale.
- Multi-category marketplace integration allows users to order groceries and convenience items alongside their restaurant food orders.
Head to head
Move And Pick should avoid a direct logistics war and instead focus on hyper-local niche partnerships or specialized service tiers that Uber's generalized model ignores.
Contenders(4)
ChowNow competes by positioning itself as a commission-free alternative for local restaurants, directly challenging the business model of delivery-first apps.
Differentiators
- Commission-free ordering model significantly improves profit margins for restaurant partners compared to standard delivery marketplace fees.
- Dedicated 24/7 human support provides a reliable safety net for order issues that automated bots cannot resolve.
Caviar targets the premium segment of the food delivery market, competing for the same high-intent users who prioritize quality and exclusive restaurant access.
Differentiators
- Curated selection of high-end, exclusive restaurant partnerships creates a premium brand perception that drives user loyalty.
- Deep integration with DashPass provides a seamless cross-platform benefit ecosystem for frequent users of the service.
Woso is a direct contender in the mobile food ordering space, focusing on the fundamental utility of digital menus and in-app payments.
Differentiators
- Simplified mobile ordering flow reduces friction for users who prefer quick, no-nonsense transactions over complex marketplace features.
- Integrated status notifications keep customers informed throughout the preparation process without requiring a full logistics suite.
Pressto! competes by offering a white-label, AI-driven ordering solution that helps restaurants own their customer data and loyalty programs.
Differentiators
- Advanced POS integration allows for seamless synchronization of inventory and menu updates across all digital channels.
- Built-in CRM and loyalty tools enable restaurants to execute personalized marketing campaigns directly within the app.
Same space(3)
This app operates in the same food-service category, focusing on digitizing the ordering experience for a specific culinary niche.
Differentiators
- Integrated loyalty rewards program incentivizes repeat purchases specifically for the restaurant's unique cultural menu offerings.
- Direct transaction history tracking allows users to easily reorder past favorites with minimal navigation effort.
While a utility, it shares the 'Food & Drink' category and targets the same audience of home cooks and food enthusiasts.
Differentiators
- Density-aware conversion logic provides higher accuracy for baking and complex recipes than standard volume-based kitchen tools.
- Robust offline functionality ensures the app remains useful in kitchen environments with poor cellular or Wi-Fi connectivity.
This app serves the food preparation niche, catering to users interested in the technical aspects of food production.
Differentiators
- Specialized brine salt calculator provides precise measurements for fermentation projects that general food apps ignore.
- Curated list of suggested brines offers educational value for beginners looking to experiment with new recipes.
Compare Move And Pick against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Move And Pick
Strengths to defend, gaps to attack
Core Strengths
- Integrated fleet routing tools provide operational control for delivery-heavy merchants
- Cloud-based POS ensures centralized order management
Critical Frictions
- No public pricing model creates friction in the sales funnel
- Zero rating count on both platforms suggests low market penetration
Growth Levers
- Untapped education and retail partnerships could serve as new B2B distribution channels
- Specialized service tiers for niche culinary markets
Market Threats
- Uber Eats' logistics network creates a massive barrier to entry
- Commission-free competitors like ChowNow hold greater brand awareness
What are the next best moves?
Publish transparent pricing tiers because the demo-only model creates friction for small merchants → increase lead conversion
Competitors like ChowNow offer clearer value propositions, and the current demo-only model lacks transparency.
Trade-off: Pause the development of new fleet routing features — pricing clarity has a higher impact on top-of-funnel conversion.
Audit the Android onboarding flow because the current lack of ratings suggests high drop-off → improve install-to-active ratio
Zero rating count indicates that users are not completing the initial setup or finding value quickly.
Trade-off: Delay the planned POS integration updates — onboarding hygiene is critical for early-stage growth.
A counter-intuitive read
The lack of public pricing is not a sales strategy but a structural weakness that prevents Move And Pick from capturing the high-volume, low-touch segment of the restaurant market.
Feature Gaps vs Competitors
- Built-in CRM and loyalty tools (available in Pressto! but missing here)
- Automated status notifications (available in woso but missing here)
Key Takeaways
Move And Pick offers necessary operational tools for merchants, but its opaque pricing and lack of market presence hinder growth, so the team must prioritize transparent pricing to compete with self-serve rivals.
Where Is It Heading?
Mixed Signals
The B2B food-tech market is shifting toward self-serve, transparent SaaS models that allow merchants to onboard without sales intervention. Move And Pick remains exposed to this trend, as its high-friction sales model will likely struggle to retain market share against automated, lower-cost competitors.
The platform maintains a steady release cadence, but the lack of user feedback suggests limited real-world adoption among target merchants.
The absence of transparent pricing models limits the ability to scale against self-serve competitors, which will likely constrain growth in the coming quarters.