The MSUES Cattle Calculator is a free utility for beef cattle producers to perform reproductive, performance, and management calculations on iOS.
The App DNA
What makes this app unique?
Producers hire the app to replace manual field calculations with research-backed, quick-reference tools, reducing the risk of management errors in herd operations.
For Beef cattle producers requiring quick, field-ready calculations for reproductive management and animal performance.
What does it look like?
Key features
Calculates calving dates, breeding dates, and pregnancy duration based on user-input dates
Computes adjusted birth, weaning, and yearling weights plus average daily gain requirements
Calculates medicine dosages based on animal weight, frame scores, trailer stocking density, and yield grades
How much does it cost?
The app operates as a free utility provided by an educational institution with no monetization gates.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for more than three years, falling well beyond the threshold for a zombie classification. There is no evidence of ongoing development, feature updates, or maintenance. The lack of activity suggests the project is no longer being actively supported or updated on the App Store.
Who built it?
Mississippi State University Extension Service
1 app tracked · Education
Explore the full publisher profileUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MSUES Cattle Calculator
How's the Education market?
The app maintains a 4.75 rating across 4 total ratings, reflecting a stable but low-velocity user base. The lack of updates since March 2023 indicates a static position in the education category.
Read the market outlookThe rivals identified
By World Poultry Foundation
Both apps serve the agricultural production sector by providing specialized calculators that assist producers in making daily operational management decisions.
- Offers advanced custom feed formulation tools that directly impact livestock nutrition and operational cost efficiency.
- Provides breed and age-specific guidance which offers more granular management insights than general cattle calculators.
- Includes local environment adjustment features that help producers tailor their management strategies to specific regional climates.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for MSUES Cattle Calculator
Where is it heading?
The agricultural utility market is consolidating around apps that integrate multiple operational workflows, making single-purpose tools like the MSUES Cattle Calculator increasingly peripheral. The team must transition from maintenance to active development to prevent user migration to more comprehensive platforms.
- The lack of updates since March 2023 indicates a maintenance-only posture, which limits the app's ability to compete with active, feature-rich rivals.
- The high 4.75 rating suggests the current feature set satisfies the core user base, providing a stable foundation for potential future feature expansion.
The SWOT
- Research-backed calculation logic provides high trust for beef producers
- Specialized focus on reproductive management ensures high utility for the core segment
- Integrate nutritional or feed-related calculators to capture broader workflows
- Add regional environment adjustment features to increase field-level relevance
Next best moves
Ship nutritional calculators because FeedMixer uses them to capture broader workflows → increase user session frequency.
The counter-intuitive read
The app's lack of updates is not a…
Read the full takeFeature gaps
Custom feed formulation tools (available in FeedMixer) +2
Since the last report: The app remains in a maintenance-only state, but the competitive benchmarking has shifted from general herd management suites to specialized nutritional and operational calculators.
Bottom line
The MSUES Cattle Calculator provides essential, research-backed utility for beef producers, but its lack of updates since 2023 leaves it exposed to more comprehensive competitors, so the team must pivot toward integrating nutritional tools to defend its market position.
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
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