MARLVEL

Mulberry’s Garment Care vs its rivals

Side-by-side comparison against Mulberry’s Garment Care's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Mulberry’s Garment Care
This App
Laundry Lockers
Nemesis
The Laundry House
Peer
Dry Clean & Laundry DhobiLite
Peer
Kleen كلين
Peer
Tumbledry Dry Clean & Laundry
Peer
Washio - курьерская мойка авто
New Kid
Kingdom Barbershop
New Kid
Core Identity
DeveloperMulberrys, LLCLaundry Lockers LLCLoadUp.appElite Dhobilite Laundry Private LimitedClean Solutions for Information TechnologyDC WEB SERVICES PRIVATE LIMITEDCryptocatalog LLCSQUIRE Apps
CategoryLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleProductivityLifestyle
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid
Store Metrics
Rating5.0 / 53.7 / 55.0 / 52.3 / 52.7 / 51.7 / 50.0 / 50.0 / 5
Ratings Count3333421100
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 17, 2025Dec 5, 2023Jul 9, 2021Jul 5, 2016Aug 10, 2021Dec 15, 2019Mar 30, 2026Mar 19, 2026
Last UpdatedMay 7, 2026Feb 15, 2026Mar 9, 2026Feb 8, 2026Apr 8, 2026May 12, 2026May 6, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentpositivemixed-mixednegative---
Score90/10040/100-46/10035/100---
Praises
  • Convenience of home pickup and delivery
  • The recent update introduces a refund button that provides users with more control over their service experience
-
  • Premier Laundry & Dry-Cleaning Service Provider
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Complaints-
  • Service availability remains a persistent issue because lockers appear as available while being offline
-
  • Inconsistent service reliability
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Requests--------
Strategic Intel
Strengths
  • Toxin-free cleaning solvents function as a brand-moat against chemical-heavy competitors
  • Subscription model captures recurring household spend
  • B2B distribution model via property owners
  • Low-friction locker-based drop-off mechanism
  • Agile development cycle enables rapid integration of niche local features
  • Lower overhead costs allow for aggressive promotional pricing
  • Extensive geographic coverage across 50+ Indian cities provides a massive B2C distribution footprint.
  • Kleen Bag contactless logistics mechanism [iOS/Android]
  • Individual wash cycle hygiene guarantee [Service Model]
  • Live store transparency builds consumer trust
  • Specialized cleaning protocols secure high-value segments
  • Courier-based pickup model removes primary friction point of vehicle maintenance
-
Weaknesses
  • $50/month subscription entry point exceeds category median
  • Lack of 24/7 locker infrastructure limits service accessibility
  • 0 rating on Android platform
  • Persistent mismatch between digital status and physical locker state
  • High-frequency complaints regarding service availability
  • 0 Android ratings indicate failed platform penetration
  • Lack of subscription model prevents recurring revenue lock-in
  • 2.33-star iOS rating indicates a broken digital booking experience that erodes user trust.
  • 2.69-star rating [iOS]
  • No real-time order tracking [Feature Gap]
  • Manual pickup model lacks scale [Logistics]
  • Transactional booking model lacks retention loops
  • 1.7★ iOS rating indicates significant UX friction
  • Zero in-app monetization or subscription tiers creates high-risk revenue model
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Pricingsubscriptionfreefreefreemiumfreefreefreefree
MomentumMaintenanceMaintenanceMaintenanceZombieMaintenanceIntenseMaintenance-
Update Cadence2 versions, 2 majors/6mo, ~17d avg2 versions, 1 majors/6mo, ~13d avg2 versions, 2 majors/6mo, ~110d avg1 versions, 1 majors/6mo2 versions, ~1d avg3 versions, ~4d avg2 versions, ~1d avg-

Compare Mulberry’s Garment Care head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Mulberry’s Garment Care, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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