My Epic: Skiing & Snowboarding
By The Vail
My Epic: Skiing & Snowboarding is a sports utility app for Vail Resorts pass holders, providing digital lift tickets, trail maps, and performance tracking on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of physical ticket windows and provides real-time mountain data, serving as a primary retention lever for the Epic Pass program.
For Skiers and snowboarders visiting Vail Resorts properties who require lift access, mountain navigation, and account management.
What does it look like?
Key features
Hands-free Bluetooth lift access. Revenue link: Reduces physical card production costs and ticket window overhead.
GPS-enabled maps with offline mode. Revenue link: Retention lever for daily active usage in low-connectivity areas.
AI-powered guide for snow conditions and lessons. Revenue link: Reduces support volume and improves service conversion.
How much does it cost?
Monetization is tied to the purchase of physical Epic Passes, with the app serving as a utility to drive pass holder retention.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance-level cadence, shipping approximately one release every four weeks. The latest release provided only generic performance and bug improvements, with no evidence of new features or seasonal content. Development appears focused exclusively on stability rather than active feature expansion or live operations. The current update frequency has remained stable at this low-intensity pace.
Who built it?
The Vail
3 apps tracked · Sports
My Epic: Skiing & Snowboarding
Vail Resorts Leadership SummitUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate active duty and retired military personnel appreciate the company offering dedicated discounts for their service and skiers find the vertical feet and distance tracking features helpful for monitoring their seasonal progress, but report frequent forced logouts and session timeouts prevent users from accessing their digital pass at the lift.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Active duty and retired military personnel appreciate the company offering dedicated discounts for their service
- Skiers find the vertical feet and distance tracking features helpful for monitoring their seasonal progress
- Frequent forced logouts and session timeouts prevent users from accessing their digital pass at the lift
71 of 100 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Epic: Skiing & Snowboarding
How's the Sports market?
My Epic: Skiing & Snowboarding maintains a specialized position within the Sports category, serving as the exclusive digital access point for Vail Resorts. The app's utility is currently constrained by technical instability, which limits its effectiveness as a retention tool despite its high install base.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for My Epic: Skiing & Snowboarding
Where is it heading?
The outlook for My Epic: Skiing & Snowboarding is declining as technical instability continues to overshadow its utility features. Unless the developer addresses session persistence, the app will remain a source of friction for pass holders, potentially impacting renewal sentiment for the next season.
- Persistent session timeouts in the latest release erode user trust, as the app fails to maintain authentication during critical lift-access moments.
- Aggressive marketing banners despite user opt-outs drive negative sentiment, which compounds the frustration caused by technical instability.
The SWOT
- Hands-free Bluetooth lift access
- Exclusive rewards for pass holders
- GPS-enabled offline trail maps
- Local pass storage for offline access
- Gamified badges to increase engagement
Next best moves
Rebuild authentication flow because frequent logouts at the lift are the #1 churn risk → improve session persistence
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on mandatory digital access is its greatest vulnerability…
Read the full takeBottom line
My Epic: Skiing & Snowboarding must prioritize session stability to protect its role as a mandatory access tool, as current technical failures directly undermine the value of the Epic Pass.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is My Epic: Skiing & Snowboarding required for my pass?
Does the app work without cellular service?
Can I use the app to request a refund?
Sources
- [1] App Store
Report last updated