MY HERO ULTRA IMPACT is a turn-based anime RPG for mobile devices based on the My Hero Academia franchise.
Product velocity
Maintenance
Daily rank 🇺🇸
#190
▲7Games · free
Sentiment
4.3
33k reviews
Nemesis
MARVEL Strike Force: Squad RPG
The App DNA
What makes this app unique?
Users hire the app for immersive interaction with series characters and strategic combat, but the upcoming service termination shifts the job-to-be-done to final narrative completion and digital collection viewing.
For Fans of the My Hero Academia anime series interested in turn-based RPG combat and character collection.
Key features
Displays animated Ultra Rare characters on the home screen using live-motion visual effects.
Turn-based combat system using character-specific abilities and skill chains triggered by touch.
Allows players to decorate a personal space with themes like U.A. High School or villain hideouts.
How much does it cost?
Freemium model relies on IAP for character acquisition and progression acceleration, with a scheduled service termination date of May 18, 2026.
Velocity
Maintenance developmentnew contentUX improvementsShow more...
The app currently ships at a maintenance cadence of approximately 0.12 releases per week, with only two versions identified in the observed data. Development is focused on content expansion and system adjustments, such as new skill effects and increased resource limits. While the latest version contains meaningful feature additions, the low frequency of updates suggests a focus on long-term stability rather than rapid iteration. The development trend is stable, characterized by periodic content drops rather than a high-velocity live-ops model.
Who built it?
Bandai Namco Entertainment
13+ apps tracked · Games
User Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate high-quality character designs and animation sequences keep fans engaged with the source material, but report frequent application crashes during intense combat encounters disrupt the player experience.
How are ratings & reviews evolving?
What users say, by theme
- High-quality character designs and animation sequences keep fans engaged with the source material
- Frequent application crashes during intense combat encounters disrupt the player experience
108 of 149 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for MY HERO ULTRA IMPACT
How's the Games market?
The app maintains a 4.25 rating across 33,174 total ratings, but the announced May 2026 shutdown renders its current chart positions (e.g., #190 US Free) irrelevant for long-term growth.
Read the market outlookThe rivals identified
By Scopely, Inc.
Dominates the licensed superhero squad-RPG space with a massive, highly active player base and consistent content delivery.
- Maintains a high-frequency live operations schedule with 12 major releases in the last six months.
- Deep meta-progression systems allow for complex team-building strategies that exceed standard turn-based RPG depth.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for MY HERO ULTRA IMPACT
Where is it heading?
The market for this title is effectively closed as the service termination date approaches. The PM should focus on minimizing churn-related frustration and ensuring a graceful exit for the remaining player base.
- The announced service termination on May 18, 2026, shifts user focus from active gameplay to mourning, accelerating the decline in daily active users.
- Recent updates focus on content accessibility and rewards, but fail to address the underlying crash reports that persist in the latest version.
The SWOT
- Faithful visual representation of the anime series sustains high user sentiment
- Cinemagraphy feature drives daily habit formation
- Implementing an offline mode would preserve user goodwill
Next best moves
Ship an offline viewer mode because users request progress preservation → mitigate brand damage
The counter-intuitive read
The announced shutdown is a strategic opportunity to…
Read the full takeFeature gaps
Offline mode (available in some RPGs, missing here)
Since the last report: The application has transitioned into a maintenance-only lifecycle due to the confirmed May 2026 service termination, shifting user and developer focus toward final narrative completion.
Bottom line
The app delivers a high-fidelity experience for franchise fans, but the May 2026 termination date necessitates a pivot toward community-focused legacy support to preserve brand equity.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated