My LooC - Virtual Try-On
By LooC
My LooC is an AR-based virtual eyewear try-on tool for iOS that allows users to customize and view frames in real time.
The App DNA
What makes this app unique?
The app serves as a demonstration layer for the developer's B2B eyewear technology, removing the need for physical inventory during the initial consumer discovery phase.
For Eyewear consumers and B2B partners interested in AR retail solutions.
What does it look like?
Key features
Real-time AR rendering of eyewear with adjustable fit for nose and ears.
Adjustable material, size, and color parameters for frames and lenses.
Export functionality for photos and videos to external platforms.
How much does it cost?
The app operates as a free-to-use demonstration tool for the developer's B2B eyewear technology services.
Velocity
Dormant developmentopaqueShow more...
My LooC - Virtual Try-On has been inactive for over three years, with no updates or feature additions since the middle of 2023. The development momentum is non-existent, as the app has not received any maintenance or content patches in 1,127 days. Given the lack of activity, the project appears to be abandoned.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for My LooC - Virtual Try-On
How's the Lifestyle market?
My LooC functions as a B2B technology showcase with a 4+ rating on the App Store. The lack of updates for over 1,100 days indicates the app is a legacy demonstration tool rather than a growth-focused consumer product.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for My LooC - Virtual Try-On
Where is it heading?
The eyewear retail market is shifting toward integrated e-commerce experiences that connect AR try-on directly to checkout. My LooC remains a static demo tool, which limits its relevance as a standalone consumer product but preserves its role as a B2B technology showcase.
- The three-year update gap confirms the app is in maintenance mode, signaling no intent for further consumer-facing expansion.
The SWOT
- High-fidelity AR rendering of frames
- Adjustable fit parameters for nose and ears
- Link demo frames to B2B partner checkout flows
Next best moves
Sunset the consumer-facing app because the three-year update gap signals a lack of strategic priority → reallocate resources to B2B SDK development
The counter-intuitive read
The app's lack of updates is not a…
Read the full takeSince the last report: The app's competitive positioning has shifted to explicitly acknowledge its lack of e-commerce integration as a primary limitation in the current retail market. No functional changes or updates have occurred, maintaining the app's status as a static B2B demonstration tool.
Bottom line
My LooC serves as a static B2B technology showcase, and the lack of development suggests the developer prioritizes licensing over consumer-facing growth.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is My LooC a good way to buy glasses online?
Does My LooC show ads?
What is the difference between My LooC and retail eyewear apps?
Sources
- [1] App Store
Report last updated