My Luv is a relationship tracking app for iOS that calculates time elapsed and provides AI-driven coaching for romantic partners.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.6
12 reviews
Nemesis
Relationship Event Tracker App
The App DNA
What makes this app unique?
Users hire this app to mitigate the social cost of forgetting relationship milestones and to access on-demand conflict resolution tools.
For Couples and individuals in romantic partnerships who require assistance with milestone tracking and conflict resolution.
What does it look like?
Key features
24/7 chat interface providing conflict resolution advice and relationship tools.
Calculates and displays time elapsed in a relationship down to the second.
Generates visual assets of relationship milestones for external platform sharing.
How much does it cost?
Freemium model utilizing feature-gating to convert users seeking advanced coaching tools.
Velocity
Dormant developmentopaqueShow more...
The app has not received a single update in over two years, indicating a complete cessation of development activity. With the last release dating back to March 2024, the project is effectively abandoned. There is no evidence of ongoing maintenance, feature development, or live operations.
Who built it?
SITRO, TOV
3 apps tracked · Lifestyle
Webnovel - Romance Love Novels
Inti: Spicy Audio StoriesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for My Luv: Relationship Counter
How's the Lifestyle market?
My Luv maintains a 4.58 rating on the App Store with 12 total ratings, positioning it as a niche utility in the Lifestyle category. The lack of ranking data suggests low install velocity compared to established milestone trackers, signaling a need for better widget-based visibility to compete.
Read the market outlookThe rivals identified
By Apps Labs
This app directly targets the same core user base by focusing on anniversary and milestone tracking to prevent relationship friction.
- Includes dedicated memory sharing features that foster deeper emotional engagement between partners than simple counters.
- Provides structured event notifications that act as a proactive safety net for forgetful relationship partners.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for My Luv: Relationship Counter
Where is it heading?
The relationship tracking market is consolidating around utility-heavy apps that integrate with OS-level features like widgets. My Luv's current focus on AI coaching is a high-risk strategy that fails to address the basic retention requirements of the category, so the PM must pivot to utility parity to avoid churn.
- The app maintains a steady rating, but the lack of recent feature expansion suggests a maintenance-mode posture that risks falling behind competitors.
The SWOT
- 24/7 AI coaching creates a high-value utility differentiator
- Shareable frames function as an organic acquisition loop
- Simple interface reduces cognitive load for milestone tracking
- Implement iCloud sync to match competitor utility
- Develop lock-screen widgets to increase daily engagement
- Expand AI coaching to include collaborative couple-based exercises
Next best moves
Ship home screen widgets because they are the standard for daily engagement in this category → increase daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The AI coach is a distraction…
Read the full takeFeature gaps
iCloud sync (available in How Long Have We Been Together but absent here) +1
Since the last report: The report reflects a transition to a stable, maintenance-mode outlook, with refined competitive analysis emphasizing the critical need for OS-level utility features.
Bottom line
My Luv differentiates through AI coaching, but the lack of basic utility features like widgets and sync creates a retention ceiling, so the PM should prioritize parity on visibility to hold the user base.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated