My Rabbit is a finance utility app for Bangkok transit commuters to manage Rabbit Card balances and top-ups on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
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Finance
Sentiment
3.3
12k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the need for physical balance inquiries at transit kiosks by enabling NFC-based checks directly from a mobile device.
For Commuters and daily users of the Bangkok transit system who utilize Rabbit Cards for transportation and retail payments.
What does it look like?
Key features
Displays real-time card balance by tapping the physical Rabbit Card against the phone's NFC sensor.
Allows users to add funds to their Rabbit Card via integrated mobile banking partners.
Offers insurance protections and specialized services provided by Rabbit Care.
How much does it cost?
The app functions as a utility tool for the Rabbit Card ecosystem, driving transaction volume and cross-selling financial services rather than charging direct subscription fees.
Velocity
Maintenance developmentmonetizationperformanceShow more...
My Rabbit maintains a maintenance-level release cadence, shipping approximately one update every three weeks. Development is currently focused on minor system stability and incremental payment integration, such as the recent addition of MAKE by KBank. There is no evidence of a high-frequency feature pipeline or live-ops engagement strategy. The current pace suggests a focus on basic utility maintenance rather than active feature expansion.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate daily commuters find the interface simple and convenient for managing their transit card balances, but report frequent application crashes on launch prevent users from accessing transit services during their daily commute.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Daily commuters find the interface simple and convenient for managing their transit card balances
- Frequent application crashes on launch prevent users from accessing transit services during their daily commute
64 of 64 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Rabbit
How's the Finance market?
My Rabbit maintains a utility-focused position within the Bangkok transit market, anchored by a 4.1-star rating on iOS across 129 reviews. The 0.8-star rating gap between iOS and Android (3.2 stars) suggests that technical instability disproportionately impacts the larger Android user base.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for My Rabbit
Where is it heading?
The transit-utility market in Bangkok is consolidating around digital payment reliability, and My Rabbit's maintenance-mode cadence leaves it exposed to more stable payment entrants. Unless the team resolves the launch instability, the app risks losing its position as the default transit-management tool for daily commuters.
- Persistent launch crashes in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
- Forced re-authentication cycles during time-sensitive transit top-ups increase session abandonment, signaling a failure to meet the primary user job-to-be-done.
The SWOT
- NFC-based balance checking provides a frictionless physical-to-digital bridge for daily commuters
- Integrating automated credit card top-ups would remove the manual friction points currently driving user complaints
Next best moves
Rebuild launch sequence because crashes are the #1 complaint theme → improve daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on NFC hardware is its greatest asset…
Read the full takeSince the last report: The analysis now identifies a platform-specific performance gap between iOS and Android and emphasizes the competitive risk posed by the current maintenance-mode development cycle.
Bottom line
Addressing launch instability would stabilize the core transit utility, which currently suffers from high session abandonment. Prioritizing session reliability over new feature additions will protect the user base from migrating to more stable payment alternatives.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated