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My Skin Journey by NAOS vs its rivals

Side-by-side comparison against My Skin Journey by NAOS's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

My Skin Journey by NAOS
This App
SkinSort - Skincare Scanner
Nemesis
SkinJoy: AI Cosmetic Scanner
Contender
Skincare Routine: FeelinMySkin
Peer
Core Identity
DeveloperLaboratoire BIODERMASkinSortSEAMOBI TECH PTE LTDAndras Munkacsi
CategoryHealth & FitnessHealth & FitnessHealth & FitnessHealth & Fitness
PlatformiOSiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating5.0 / 54.7 / 54.7 / 54.7 / 5
Ratings Count15,016517230
PriceFreeFreeFreeFree
Release DateAug 3, 2020Jun 24, 2024Jan 2, 2025Aug 11, 2020
Last UpdatedJun 9, 2021May 11, 2026Apr 30, 2025May 11, 2026
Sentiment & Reviews
Sentiment-positivemixedpositive
Score-85/10055/10075/100
Praises-
  • Ingredient transparency and scientific research backing
  • AI-driven skin analysis provides accurate identification of specific skin conditions and concerns
  • Ingredient database helps users verify product safety and identify potential skin irritants
  • Comprehensive product database and routine tracking tools provide significant value for skincare enthusiasts
Complaints-
  • Scanning errors and database coverage gaps
  • Aggressive monetization tactics force payments for basic health and skincare analysis features
  • Excessive advertisement frequency disrupts the user experience during routine navigation
  • Technical failures during product scanning prevent users from accessing core analysis functionality
  • Aggressive paywall implementation during onboarding frustrates users who expect a free trial or preview
Requests---
  • One-time purchase option requested to avoid recurring subscription costs for premium features
Strategic Intel
Strengths
  • Direct integration with NAOS brand ecosystem provides exclusive rewards and verified purchase tracking
  • Independent data sourcing prevents brand influence
  • Scientific research backing builds user trust
  • Specialized AI-driven cosmetic analysis provides higher personalization than generalist scanners
  • User-defined allergy filters create high-intent retention
  • INCI ingredient-matching library functions as a B2B distribution moat
  • High-frequency push notification loop drives daily active habit
  • Visual journal creates high-value personal data lock-in
Weaknesses
  • Limited to UAE residents
  • Lacks objective, platform-agnostic ingredient analysis
  • Manual scanning friction limits daily usage
  • Lack of automated AI consultation
  • 5-scan weekly limit triggers high-frequency monetization complaints
  • Technical scan failures erode user trust
  • Excessive ad density disrupts core utility
  • Aggressive onboarding paywall triggers high-frequency negative sentiment
  • Sync instability disrupts daily logging habit
  • Complex UI layout increases new-user abandonment
Pricingfreefreemiumfreemiumsubscription
MomentumZombieMaintenanceSteadyMaintenance
Update Cadence1 versions, 1 majors/6mo2 versions, ~2d avg5 versions2 versions, 2 majors/6mo, ~47d avg

Compare My Skin Journey by NAOS head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Skin Journey by NAOS, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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