Report updated Jun 12, 2026

My Stable is an established lifestyle app that is completely free. With a 4.7/5 rating from 10 reviews, it shows polarized user reception.

What is My Stable?

My Stable is a lifestyle diary app for hobby-horse enthusiasts and toy collectors to track horse profiles, training hours, and prize rosettes.

Users hire this app to create a persistent, digital record of their hobby-horse activities, filling the gap left by general-purpose note-taking tools.

Current Momentum

v1.4 · 33mo ago

Zombie
  • No feature updates since late 2023.

Active Nemesis

Fragmented niche

No dominant direct rival identified yet — see Other Rivals below.

Other Rivals

Western Horseman Magazine
Horse Illustrated Magazine
اكسبو الابل
Aloga Showadvisor
Steeped Moments
Treasure Map | DetectApp

7-Day Rank Pulse 🇺🇸

Lifestyle

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Riding DiaryDifferentiator

Log training entries, riding hours, and activity types for specific horses

Rosette CollectionDifferentiator

Digital tracking of prizes and medals earned by horses

Stable ManagementStandard

Create and name multiple stables for hobby, toy, or real horses

How much does it cost?

Free
  • Free to download and use

The app operates on a free model supported by Admob advertising, focusing on user acquisition and engagement rather than direct paid gates.

Who Built It?

Lifestyle

Enrichment in progress

Publisher profile available very soon

What other apps does Ville Kangas make?

Worry Monster

Worry Monster

Health & Fitness

Kehukone - piristä päivääsi

Kehukone - piristä päivääsi

Health & Fitness

Kawaii Timetable

Kawaii Timetable

Education

Driving Diary

Driving Diary

Productivity

What is the competitive landscape for My Stable?

Where is it available?

Localized markets (1)

United States

How's The Lifestyle Market?

Market outlook for this category

Available very soon

The rivals identified

Same space(4)

Aloga Showadvisor icon

Geraldine Fitzgerald

5.0(4)

Both apps serve the equestrian community by providing tools for tracking horse-related activities and event logistics.

Differentiators

  • Provides professional-grade event calendar and navigation support for competitive show jumping logistics.
  • Offers robust results tracking features that cater to serious competitors rather than hobbyists.

This app competes for the attention of horse enthusiasts by providing content-heavy resources within the lifestyle category.

Differentiators

  • Delivers high-quality editorial content and expert advice through a structured digital magazine format.
  • Includes accessibility features like article audio playback for users consuming content on the go.

It occupies the same lifestyle niche, targeting horse owners and enthusiasts who consume equestrian-focused media.

Differentiators

  • Focuses exclusively on curated Western-style equestrian editorial content rather than personal stable management tools.
  • Utilizes a traditional digital reader interface that lacks the interactive data entry found in My Stable.

While focused on camels, it serves the same fundamental user need for managing animal profiles, listings, and marketplace interactions.

Differentiators

  • Integrates a secure communication platform specifically designed for high-stakes animal marketplace transactions.
  • Features a specialized stud display module that provides deeper pedigree data than general stable apps.

New entrants(2)

This app represents a new entrant in the lifestyle tracking space, focusing on niche hobbyist logging similar to My Stable's horse diary.

Differentiators

  • Prioritizes social connection profiles and cultural tradition libraries over individual animal performance tracking.

It competes for the user's time by offering a community-driven logging and activity tracking experience within a lifestyle context.

Differentiators

  • Leverages community-based map discovery features that encourage real-world exploration rather than private stable management.

Compare My Stable against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for My Stable

Strengths to defend, gaps to attack

Core Strengths

  • Digital rosette collection functions as a gamified retention mechanism for hobbyist users.
  • Multi-stable architecture supports diverse user segments from toy collectors to real-world riders.

Critical Frictions

  • No feature updates since late 2023 signals a lack of active product development.
  • Ad-supported model lacks a premium tier to capture high-intent power users.

Growth Levers

  • Introduce social sharing features to leverage the community-driven nature of hobby-horse enthusiasts.
  • Implement a subscription tier for advanced training analytics to diversify revenue beyond Admob.

Market Threats

  • Newer lifestyle-tracking apps with social-discovery features erode the app's value proposition for younger users.
  • Lack of cloud-sync or social backup makes the app vulnerable to user churn when devices are replaced.

What are the next best moves?

highInvest

Ship social sharing features because the current diary is isolated → increase organic user acquisition.

The app lacks social discovery features present in newer lifestyle trackers like Steeped Moments.

Trade-off: Pause the Admob optimization sprint — social growth has higher long-term retention value.

mediumMaintain

Audit cloud-sync requirements because lack of data backup is a primary churn risk → improve retention.

User reviews for similar lifestyle apps frequently cite data loss as a top frustration.

Trade-off: Deprioritize the UI refresh for the stable-creation flow — data persistence is a higher user priority.

A counter-intuitive read

The app's lack of updates is not a failure but a reflection of a finished, single-player tool that does not require the constant live-ops churn of modern lifestyle apps.

Feature Gaps vs Competitors

  • Real-time social discovery (available in Steeped Moments but absent here)
  • Secure animal marketplace communication (available in اكسبو الابل but absent here)

Key Takeaways

My Stable holds a niche position through its specialized diary tools, but the lack of recent updates leaves it vulnerable to social-first competitors, so the PM should prioritize social sharing to drive organic growth.

Where Is It Heading?

Stable

The lifestyle-tracking market is consolidating around social-discovery and community-sharing features. My Stable's maintenance-mode posture leaves it exposed to newer entrants that offer higher engagement, so the PM must introduce social hooks to prevent churn to more active platforms.

The app has remained in maintenance mode since late 2023, suggesting a stable but non-growing user base.

The absence of social features in the latest release limits the app's ability to capture the community-driven hobby-horse market.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Stable, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The report reflects a strategic pivot toward social-discovery features and data persistence, replacing the previous focus on internal UI usability fixes.

shifted

Strategic PM Focus

added

New Competitive Threats

shifted

Competitive Landscape Refresh

added

Revenue Diversification Opportunity

Cite this report

Marlvel.ai. “My Stable Intelligence Report.” Updated Jun 12, 2026. https://marlvel.ai/apps/my-stable

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0