My Super Secret Diary Notes is a digital journal for iOS that allows users to record memories with photos, audio, and custom themes.
The App DNA
What makes this app unique?
Users open the app to secure private thoughts, but the current paywall on the lock feature forces users to seek alternatives that provide privacy without a subscription.
For Individuals seeking a private, secure, and customizable digital space for journaling and memory keeping.
What does it look like?
Key features
Secures diary entries with pattern, PIN, or Touch ID authentication. Premium-tier gate — primary value proposition for privacy-focused users, driving conversion to paid subscription.
Persists notes and attached photos across iPhone and iPad via iCloud. Retention lever — increases switching costs by maintaining user data state across multiple devices.
Allows attachment of photos from gallery or camera to specific calendar dates. Engagement loop — increases time spent per entry, reinforcing the daily habit.
How much does it cost?
Subscription-only model anchored at $19.99/year, utilizing a high-frequency weekly price point to capture impulse conversions.
Velocity
Dormant developmentnew contentUX improvementsShow more...
Development has ceased, with no new feature builds or updates released in the last 252 days. The latest version, which introduced a modernized design and video sharing, remains the final recorded update. Given the lack of activity over the past eight months, the app is currently in a zombie state.
Who built it?
Ivan Antic
3 apps tracked · Productivity
Morse Code Reader and Decoder
Daily Tarot Card Reading AuraUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate creative writing and note-taking features provide a therapeutic outlet for users to express their daily feelings and visual design elements like fonts and audio note capabilities are appreciated by users for their aesthetic quality.
How are ratings & reviews evolving?
What users say, by theme
- Creative writing and note-taking features provide a therapeutic outlet for users to express their daily feelings
- Visual design elements like fonts and audio note capabilities are appreciated by users for their aesthetic quality
- Paywalling the diary lock feature frustrates users who expect basic privacy tools to be free upon download
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Super Secret Diary Notes
How's the Productivity market?
My Super Secret Diary Notes competes in the Productivity category with a 4.3-star rating across 1,934 total ratings. The subscription-only model creates a high barrier to entry compared to ad-supported journaling rivals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for My Super Secret Diary Notes
Where is it heading?
Users report: The journaling market is consolidating around apps that offer stable, free-tier privacy features. My Super Secret Diary Notes remains exposed due to its maintenance-only cadence and paywall-gated security, which will likely accelerate churn into the next quarter.
- The eight-month release gap indicates a maintenance-only cadence, which leaves the app vulnerable to rivals with active feature development.
- Persistent data loss reports erode the daily active habit, which compounds the rating drag already visible in recent user feedback.
The SWOT
- Multimedia entry support reinforces daily habit
- iCloud sync increases user switching costs
- Freeing the lock feature removes conversion barrier
Next best moves
Pivot the diary lock feature to the free tier because it is the #1 complaint theme → increase new-user conversion
+ 2 more prioritized movesThe counter-intuitive read
The eight-month release gap is a strategic vulnerability…
Read the full takeSince the last report: Development activity has remained stagnant for eight months, with no changes to the feature set, pricing tiers, or user sentiment profile. The app continues to face identical technical and monetization friction points as identified in the previous report.
Bottom line
Freeing the diary lock feature would resolve the primary privacy friction driving negative sentiment, allowing the app to compete on its multimedia journaling strengths rather than its paywall.
Unlock 2 critical frictions, 1 market threat, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is My Super Secret Diary Notes free to use?
Does My Super Secret Diary Notes keep my entries private?
What happens if I close the app while writing?
Sources
- [1] App Store, source
Report last updated