MyOilPal for doTERRA Oilsv2.0.0

Released March 11, 2022Redesign

iOS

The latest redesign resulted in a rating decline of 0.97 stars, dropping the average from 3.64 to 2.67. While the daily recipe feature provides some value, the update is net negative due to subscription gating and poor interface contrast. The lack of requested manual inventory management continues to drive user friction.

What changed

UXRefreshed user experience and interface
ContentUpdated database of oils
New featureNew user review system

Reception

38/ 100 impact scoreNegative

What worked

New feature
The daily recipe feature provides utility for users seeking quick usage guidance.

What didn't

UX
backfired
The interface redesign introduced low contrast text that hinders legibility.
Content
backfired
Gating recipe content behind a subscription paywall frustrated users who expected broader access.

Marlvel takeaways

Adjust color contrast settings to improve text legibility across the interface.
Evaluate the subscription paywall strategy for recipe content to address user frustration.
Prioritize manual inventory management features in the next build to satisfy power user requirements.

Original release notes

We've refreshed our app with a whole new user experience, updated oils and user review system!