MySecure: Internet Protect
By MOLTIX
MySecure: Internet Protect is a Safari-focused security and ad-blocking utility for iOS users.
The App DNA
What makes this app unique?
The app removes the cognitive load of managing browser trackers and calendar spam, but its long-term abandonment forces users to seek more reliable, actively maintained alternatives.
For Safari users seeking to block advertisements, trackers, and malicious web content on their devices.
What does it look like?
Key features
Blocks unwanted websites and ad trackers within the Safari browser
Filters access to phishing, malware, and gambling websites
Removes intrusive calendar event notifications
How much does it cost?
Subscription-only model requires payment for all premium features, with auto-renewal enforced 24 hours before period expiration.
Velocity
Dormant developmentopaqueShow more...
MySecure: Internet Protect has not received a single update in 1,732 days. The development momentum is non-existent, as the app remains on its initial version from early 2022. There is no evidence of ongoing maintenance, feature development, or operational support for the platform.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users report feeling safer while browsing the internet because the app removes viruses quickly.
How are ratings & reviews evolving?
What users say, by theme
- Users report feeling safer while browsing the internet because the app removes viruses quickly
- Weekly subscription pricing feels prohibitively expensive for users on fixed incomes or limited budgets
5 of 5 recent reviews analyzed · limited sample
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for MySecure: Internet Protect
How's the Productivity market?
MySecure: Internet Protect holds a 4.6-star rating from 764 total ratings, but the lack of updates since 2022 suggests a stagnant market position. The reliance on a subscription-only model without a free tier limits its ability to compete with free browser-native security tools.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for MySecure: Internet Protect
Where is it heading?
The market for Safari-based ad-blocking is consolidating around native browser features and actively maintained utilities. MySecure: Internet Protect is currently in a terminal state, and the lack of updates will continue to drive negative sentiment and churn.
- The 47-month update gap indicates the app is in a terminal state, which erodes user trust and long-term viability.
The SWOT
- Safari-specific calendar spam removal provides a distinct, non-technical utility
- Introducing a transparent, low-cost tier could mitigate "scam" perceptions
Next best moves
Sunset the product because the 47-month update gap makes it a security liability → stop user churn.
The counter-intuitive read
Users report: The app's "scam" reputation is likely…
Read the full takeBottom line
The 47-month development silence makes MySecure: Internet Protect a liability for users, and the subscription model is driving negative sentiment that the developer is not present to address. The PM should prioritize sunsetting the app to protect brand reputation.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
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