Nail Designs - Manicures & Art is a lifestyle app providing step-by-step DIY manicure tutorials and color-matching checklists for home users on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
3.9
3k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users open the app to find quick, actionable manicure ideas that can be completed in 10 minutes without professional equipment.
For Individuals interested in DIY nail art and beauty tutorials who want accessible, at-home manicure instructions.
What does it look like?
Key features
Step-by-step guides with high-resolution images for home-based manicures. RevenueLink: Content packs beyond the first are locked behind IAP.
Inventory checklists for specific nail polish colors needed for each tutorial. RevenueLink: Reduces friction for tutorial completion.
In-app photo capture and upload functionality for finished designs. RevenueLink: User-generated content sharing acts as organic acquisition.
How much does it cost?
Freemium model gates content expansion behind IAP and recurring subscription, anchored at $9.99 monthly.
Velocity
Dormant developmentopaqueShow more...
With only one release in the observed window and no updates for 361 days, the app has entered a state of total inactivity. There is no evidence of ongoing development, feature expansion, or maintenance. The lack of recent activity suggests the project is no longer being actively supported by the developer.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate step by step nail art tutorials help beginners learn complex designs with clear instructions and creative design variety provides inspiration for users looking to express their personal style.
How are ratings & reviews evolving?
What users say, by theme
- Step by step nail art tutorials help beginners learn complex designs with clear instructions
- Creative design variety provides inspiration for users looking to express their personal style
- Aggressive paywall transitions force users to purchase subscriptions to access the majority of content
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Nail Designs - Manicures & Art
How's the Lifestyle market?
Nail Designs - Manicures & Art maintains a 3.9-star rating across 2,619 total ratings, though the lack of updates for 362 days indicates a stagnant market position.
The rivals identified
The Analyst's Read
Key takeaways for Nail Designs - Manicures & Art
Where is it heading?
The DIY beauty-tutorial market is shifting toward high-frequency, ad-supported content, leaving Nail Designs - Manicures & Art exposed due to its rigid, high-cost subscription model. Without a pivot to hybrid monetization or a restoration of legacy access, the app will continue to lose its remaining active user base to more flexible competitors.
- The 12-month development silence indicates the product is in maintenance mode, which prevents the app from competing with active beauty-tutorial rivals.
- Invalidating legacy purchases has created a persistent negative sentiment loop that will continue to suppress new-user conversion and store ratings.
The SWOT
- Inventory-based color checklists reduce friction for tutorial completion
- Step-by-step image-based tutorials lower the barrier for non-expert users
- Introduce an ad-supported tier to monetize casual users
Next best moves
Restore access for legacy users because invalidated purchases are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The subscription-only model is not just a monetization failure…
Read the full takeSince the last report: The app remains in a state of total inactivity, with no product changes recorded over the last 12 months. The primary shift is a more critical assessment of the subscription-only model as a permanent driver of user churn.
Bottom line
Invalidating prior purchases via the shift to a subscription model has eroded the user base, and the lack of recent feature investment leaves Nail Designs - Manicures & Art vulnerable to more active beauty-tutorial competitors.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Nail Designs - Manicures & Art free to use?
Why can't I access the designs I previously purchased?
Are there alternatives to the Pro subscription?
Sources
- [1] App Store, source
Report last updated