Report updated Apr 17, 2026

NEO Basketball Association is an established sports app that is free with in-app purchases. With a 4.9/5 rating from 7 reviews, it shows polarized user reception.

What is NEO Basketball Association?

NEO Basketball Association is a platform-specific tool for the Exposure Events ecosystem, providing essential tournament logistics like scheduling and live scoring. It primarily serves tournament directors and sports families. Its core market position is defined by its B2B white-label offering, allowing organizations to deploy their own branded versions of the app. However, the product is currently in a state of maintenance or neglect, with no updates since 2017, placing it at high risk of being outpaced by modern, data-driven competitors.

Current Momentum

v5.0 · 110mo ago

Zombie

NEO Basketball Association has not been updated since March 2017. The app is currently in a zombie state with no recent development activity.

Active Nemesis

T

Tourney Machine

By SportsEngine

Other Rivals

SportsEngine Tourney
Zorts Sports
BallerTV
TeamSnap
SWISH by NBN23

7-Day Rank Pulse 🇺🇸

Sports

No ranking data

SportsGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Branded Organization AppDifferentiator

Custom-branded version of the tournament app for organizations.

Integrated Sponsor AdvertisingDifferentiator

Supports banner ad integration within the app to monetize events.

Event Management DashboardStandard

Real-time updates for schedules, pool standings, and brackets.

How much does it cost?

Freemium
  • Free: Access to events via the main Exposure app
  • Branded App: One-time fee of $299 (for-profit) or $399 (non-profit)

The B2B2C model uses a free end-user app to drive platform adoption while monetizing event organizers through white-label setup fees.

What is the competitive landscape for NEO Basketball Association?

Where is it available?

Localized markets (1)

United States

How's The Sports Market?

Market outlook for this category

Available very soon

The rivals identified

The outtake for NEO Basketball Association

Strengths to defend, gaps to attack

Core Strengths

  • White-label branded app capability for organizations
  • Integrated monetization via sponsor advertising
  • Specialized workflow for Exposure Events platform users

Critical Frictions

  • No app updates since March 2017 (Version 5.0.3)
  • Extremely low user feedback/rating volume (2 ratings)
  • Legacy UI/UX compared to modern competitors

Growth Levers

  • Expansion into multi-sport tournament management
  • Integration of player ID and age verification
  • Adding advanced statistical tracking (shot charts)

Market Threats

  • Tourney Machine's market dominance and frequent updates
  • Technical debt and potential OS incompatibility
  • High-tech newcomers like Swish offering superior analytics

What are the next best moves?

high

Initiate immediate technical audit and compatibility update.

The app has not been updated since March 2017 (v5.0.3), posing a critical risk of failure on modern iOS versions and signaling 'maintenance mode' to potential B2B clients.

medium

Develop a roadmap for advanced basketball analytics.

Competitor 'Swish by NBN23' is gaining ground with shot charts and heat maps, features currently missing from NEO's standard box score offering.

medium

Integrate player verification/ID features.

Direct competitor 'Zorts' uses player eligibility as a key differentiator to win high-stakes 'circuit' basketball events.

Feature Gaps vs Competitors

  • Player ID and age verification (available in Zorts)
  • Advanced statistical tracking/shot charts (available in Swish by NBN23)
  • Deep ecosystem integration for registration/background checks (available in Tourney Machine/SportsEngine)

Key Takeaways

NEO Basketball Association is a legacy asset that survives on its niche integration with the Exposure Events platform and its unique white-labeling model. However, the lack of updates since 2017 is a catastrophic weakness; unless the developer modernizes the UI and adds data-heavy features like player verification or shot charts, it will continue to lose market share to the SportsEngine ecosystem and high-tech newcomers.

Where Is It Heading?

Declining

Last updated March 2017 — indicates the app is in maintenance mode and at risk of technical obsolescence.

Only 2 ratings in 7 years — suggests very low active user engagement or a shift toward other platform tools.

Platform-level multi-sport expansion — suggests the parent company is active, even if this specific app is not.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by NEO Basketball Association, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “NEO Basketball Association Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/neo-basketball-association

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