NEUI: Rewire Your Brain
NEUI: Rewire Your Brain is a 90-day habit-recovery program for iOS that uses neuroscience-based lessons and device-level content blocking to help users manage compulsive digital behaviors.
The App DNA
What makes this app unique?
The app removes the cognitive friction of habit change by providing a structured, daily-guided path that replaces willpower with automated content restrictions and urge-management tools.
For Individuals seeking to overcome compulsive digital habits and manage dopamine-related behaviors through structured, science-backed programs.
What does it look like?
Key features
Structured daily lessons focused on dopamine resets and habit formation.
Device-level restriction of distracting or harmful websites.
One-tap access to breathing exercises and redirection techniques during urge spikes.
How much does it cost?
Subscription-only model requires payment at confirmation, with auto-renewal managed via Apple ID settings.
Velocity
Dormant developmentperformanceShow more...
Development has stalled, with no new feature builds or updates released in the last 209 days. The latest release focused exclusively on minor performance improvements and stability. Given the lack of activity over the past seven months, the app currently shows no signs of active development or maintenance.
Who built it?
Omniscale Ventures Private
2 apps tracked · Health & Fitness
Sera - AI Skin ExpertUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate educational content about brain function helps users understand the underlying mechanics of their addiction recovery and daily check-in features and journaling tools provide a structured routine for tracking personal recovery progress.
How are ratings & reviews evolving?
What users say, by theme
- Educational content about brain function helps users understand the underlying mechanics of their addiction recovery
- Daily check-in features and journaling tools provide a structured routine for tracking personal recovery progress
- Supportive community features make users feel less isolated during their journey toward breaking addictive habits
- Paywall barriers frustrate younger users who lack independent income and feel discouraged by the monetization model
12 of 12 recent reviews analyzed · moderate confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for NEUI: Rewire Your Brain
How's the Health & Fitness market?
NEUI: Rewire Your Brain occupies the niche neuroscience-recovery segment of the Health & Fitness category. With a 4.51 rating from 35 total ratings, the app relies on its 90-day program to differentiate from generic habit trackers, though the lack of updates since April 2026 limits its ability to defend this position against more active rivals.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for NEUI: Rewire Your Brain
Where is it heading?
The habit-recovery market is consolidating around apps that offer both high-quality content and a frictionless user experience. NEUI: Rewire Your Brain is currently disadvantaged by a stagnant development cadence and technical debt that prevents new users from completing the initial setup, which will likely lead to a decline in active users over the next two quarters.
- The seven-month update gap indicates a lack of active feature investment, which will likely erode the app's competitive edge against more agile habit-recovery rivals.
- Onboarding UI failures on smaller devices prevent new users from accessing the app, directly suppressing conversion rates and limiting the growth of the user base.
The SWOT
- 90-day neuroscience curriculum creates a defensible habit-formation loop
- Device-level content blocking provides a functional barrier to digital distractions
- Localized pricing or student discounts could capture the younger demographic currently blocked by the paywall
Next best moves
Fix UI scaling on smaller iPhones because onboarding failures block new user conversion → increase day-1 retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's subscription-only model is not the problem…
Read the full takeBottom line
Fixing the onboarding UI scaling is the immediate priority to stop the loss of new users, as the current setup failure prevents the app from delivering its core 90-day value proposition.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
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