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No Proper Thief vs its rivals

Side-by-side comparison against No Proper Thief's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

No Proper Thief
This App
Olivia’s Destiny: 3D Series
Peer
Become a Billionaire's Bride
Peer
Dear Diary - Interactive Story
Peer
Choose Your Story - Decisions
Peer
Olivia's Destiny 2
New Kid
Core Identity
DeveloperHosted GamesLi-Ho TsengLi-Ho TsengTPG TECNOLOGIA DA INFORMACAO LTDAGames2winLi-Ho Tseng
CategoryGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSiOSiOSiOS, AndroidAndroid, iOSiOS
Store Metrics
Rating3.8 / 54.7 / 54.8 / 54.5 / 54.5 / 50.0 / 5
Ratings Count261691,3392,81614,9370
PriceFreeFreeFreeFreeFreeFree
Release DateApr 17, 2015Nov 5, 2025Dec 16, 2024Jul 2, 2015Oct 6, 2018May 9, 2026
Last UpdatedJan 8, 2026Apr 29, 2026Mar 19, 2025Mar 5, 2026May 8, 2026May 9, 2026
Sentiment & Reviews
Sentimentmixed--mixedmixed-
Score65/100--45/10065/100-
Praises
  • Narrative depth and branching choices
--
  • Engaging narrative choices allow players to influence character development and story outcomes effectively
  • Generous coin acquisition mechanics allow players to unlock premium choices without spending actual money
-
Complaints
  • Technical instability and bugs
--
  • Restrictive key-based energy system forces excessive wait times for minimal gameplay progression
  • Excessive ad frequency interrupts the reading flow and degrades the overall user experience
-
Requests
  • More frequent content updates
--
  • Increased key acquisition rates would allow for more fluid daily gameplay sessions
  • Increased diversity in character customization and story themes to better represent different player backgrounds
-
Strategic Intel
Strengths
  • Accessibility font settings expand addressable market
--
  • Doodle art aesthetic provides a distinct visual identity
  • Branching narrative paths drive high replayability
  • Long-term emotional connection sustains a veteran player base
  • 26-language localization functions as a B2B distribution barrier into non-English markets
  • Prize Pets collection mechanic increases daily active usage
-
Weaknesses
  • Premium tier lacks recurring subscription model
--
  • 12-hour energy wait times bottleneck daily engagement
  • Decade-long delay for the final story chapter
  • Aggressive ad frequency disrupts narrative immersion
  • Ad-loading crashes post-update erode daily active habit
  • Premium choice costs create a pay-to-win barrier for casual players
-
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenance--MaintenanceActive-
Update Cadence2 versions, 2 majors/6mo, ~3d avg--5 versions, ~49d avg5 versions, 5 majors/6mo, ~22d avg-

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by No Proper Thief, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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