NoCable: OTA Antenna, TV Guide
By New Imagitas
NoCable is a utility app for iOS that assists users in setting up over-the-air TV antennas and viewing local broadcast schedules.
The App DNA
What makes this app unique?
The app removes the technical friction of antenna installation and channel discovery for consumers moving away from cable subscriptions.
For Consumers looking to replace cable or satellite subscriptions with over-the-air broadcast television.
What does it look like?
Key features
Identifies available broadcast channels based on user location for antenna setup.
Suggests specific TV antenna hardware based on the user's home location.
Provides a daily schedule of local broadcast channels for the user's area.
How much does it cost?
The app operates as a free utility, with recent updates removing popup ads to improve user experience.
Velocity
Dormant developmentopaqueShow more...
NoCable: OTA Antenna, TV Guide has been inactive for 2,512 days. With only a single version release in the observed window and no updates for over six years, the app is classified as a zombie. There is no evidence of ongoing development, maintenance, or operational support.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate historical performance of the application provided significant utility for users during past travel experiences, but report infinite loading screens during location detection prevent users from accessing the primary channel guide.
How are ratings & reviews evolving?
What users say, by theme
- Historical performance of the application provided significant utility for users during past travel experiences
- Infinite loading screens during location detection prevent users from accessing the primary channel guide
50 of 50 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for NoCable: OTA Antenna, TV Guide
How's the Entertainment market?
NoCable occupies the cord-cutting utility space, though its lack of updates since 2019 has effectively removed it from active market competition. The app holds a 3.3-star rating across 1,329 total ratings, reflecting a legacy user base that is currently unable to access core features.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for NoCable: OTA Antenna, TV Guide
Where is it heading?
The market for cord-cutting utilities is shifting toward integrated streaming aggregators, leaving NoCable's static antenna-guide model increasingly irrelevant. Without a functional onboarding flow, NoCable cannot retain users, and the lack of updates suggests the developer has no intent to recover the platform.
- The app has not received an update in over six years, leading to a complete loss of functionality for new users.
- Persistent loading failures during the onboarding flow prevent any user from reaching the main interface, resulting in a total churn risk.
The SWOT
- Signal-finder utility drives initial install velocity for users researching cord-cutting hardware
- B2B partnership potential via affiliate links for recommended antenna hardware
Next best moves
Sunset the application because it has remained non-functional for over six years → reduce brand liability.
The counter-intuitive read
The app's primary value is not the TV guide…
Read the full takeBottom line
NoCable is a zombie application, as the persistent location-loading failure prevents any utility. The lack of maintenance since 2019 indicates the developer has abandoned the platform, leaving users without a functional guide.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is NoCable still functional for finding local TV channels?
Does NoCable cost money to use?
Are there alternatives to NoCable for finding broadcast TV?
Sources
- [1] App Store
Report last updated