Not Gonna Lie is an anonymous messaging app for Instagram and Snapchat users, structured around custom story prompts on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
2.6
5 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app to solicit anonymous peer feedback, but the current interface fails to explain core terminology, which prevents the formation of a long-term habit.
For Social media users on Instagram and Snapchat looking for anonymous feedback or engagement from their peer groups.
What does it look like?
Key features
Receives messages from friends via shared links, driving daily app opens to check for new messages, increasing ad-inventory per active user.
Allows users to draft specific prompts for their social media stories to solicit feedback, increasing user-generated content volume.
Enables users to reply to anonymous messages by posting directly to Instagram or Snapchat stories, creating a viral loop that lowers user acquisition costs.
How much does it cost?
The app is currently free to use with no visible subscription or IAP gates, relying on ad-supported engagement loops.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Two4Tea
13+ apps tracked · Games
The Stray Cow
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The Expat - SG, HK, China
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Fight List 2 - Categories Game
Fight List 3
Fast List - How Far Can You Go
94% – Find the Popular Answers
Zip – Connect the NumbersUser Sentiment
What do users think recently?
Review voice lately leans mixed.
How are ratings & reviews evolving?
What users say, by theme
- Users report confusion regarding the meaning and function of the acronym displayed within the interface
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Not Gonna Lie
How's the Games market?
Not Gonna Lie sits at #61 Free in its category, with a 2.6-star rating across 5 total ratings. The lack of recent updates and low rating suggest the app is failing to maintain its position against more active social-utility competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Not Gonna Lie
Where is it heading?
The anonymous messaging market is consolidating around platforms that offer native, integrated feedback tools. Not Gonna Lie's lack of development leaves it exposed to churn, so the PM must decide whether to pivot to a new feature set or sunset the product.
- The lack of updates for over 500 days indicates the app is in maintenance mode, which prevents it from addressing user confusion.
The SWOT
- Viral loop via social story integration lowers user acquisition costs
- Education partnerships could provide a more stable distribution channel
Next best moves
Add onboarding tooltips for core terminology because users report confusion regarding the interface acronyms → increase retention.
The counter-intuitive read
The app's lack of a subscription model is…
Read the full takeSince the last report: The report now incorporates specific user complaints regarding interface confusion and a formal SWOT analysis that highlights the app's high-churn, maintenance-mode status.
Bottom line
Not Gonna Lie drives acquisition through social story integration, but the lack of interface clarity and low user sentiment suggest the current retention loop is insufficient, so the PM must prioritize UI education to prevent immediate churn.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated