Now Thats TV Uncut is an entertainment companion app for the NowThats TV network, offering trailers, trivia, and behind-the-scenes content on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Entertainment
Sentiment
2.6
38 reviews
Nemesis
The Zeus Network
The App DNA
What makes this app unique?
The app serves as a central hub for network updates to keep fans engaged between show releases, though current navigation friction prevents it from effectively fulfilling this role.
For Fans of NowThats TV network shows seeking supplemental behind-the-scenes content and community trivia.
What does it look like?
Key features
Exclusive video and image access to production sets for shows on the NowThats TV network
Short-form promotional clips for upcoming and current releases
Interactive quizzes related to show content and cast members
Centralized hub for updates and news regarding the network's release schedule
How much does it cost?
The app operates as a free, ad-free companion tool with no IAP or subscription gates.
Velocity
Dormant developmentopaqueShow more...
Now Thats TV Uncut has been inactive for 1,423 days, indicating a complete cessation of development. The last recorded updates were minor cosmetic changes, including a new app icon and loading screens, which occurred over three years ago. There is no evidence of ongoing maintenance or feature development, classifying the app as a zombie project.
Who built it?
Now Thats TV
3 apps tracked · Entertainment
Now Thats TV
Flex 98 RadioUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate the core application experience provides a positive initial impression for users who successfully access the content.
How are ratings & reviews evolving?
What users say, by theme
- The core application experience provides a positive initial impression for users who successfully access the content
- Users report the app layout is confusing and fails to clearly indicate where to find video content
5 of 5 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Now Thats TV Uncut
How's the Entertainment market?
Now Thats TV Uncut maintains a niche position as a network-specific utility, currently holding a 2.35 rating on iOS and 3.86 on Android across a limited user base. The lack of updates since 2022 indicates the app is not currently competing for broader market share.
Read the market outlookThe rivals identified
By The Zeus Network
The primary direct competitor in the urban reality TV space, offering similar 'uncut' and behind-the-scenes content for a nearly identical audience.
Now Thats TV Uncut vs The Zeus NetworkUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Now Thats TV Uncut
Where is it heading?
The entertainment companion market is consolidating around apps that offer seamless cross-platform synchronization and intuitive content discovery. Now Thats TV Uncut remains exposed due to its lack of development, meaning the app will likely continue to lose utility as a retention tool until the navigation and sync issues are resolved.
- The 47-month update gap indicates the app is in maintenance mode, which prevents it from addressing critical navigation and sync complaints.
- Persistent user reports of layout confusion and sync failures erode trust, which compounds the churn risk for the network's core audience.
The SWOT
- Exclusive behind-the-scenes content
- Trivia gamification engagement loop
- Navigation redesign to surface video content
Next best moves
Audit navigation hierarchy because users cannot locate basic video content → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's dormancy is its primary feature: by remaining a static, ad-free archive…
Read the full takeSince the last report: Development remains dormant after 47 months of inactivity, while the user base has contracted significantly. The primary shift is a reduction in the review count from 38 to 5, signaling a decline in active engagement.
Bottom line
The app currently functions as a broken bridge to the primary network, where navigation failures and sync errors negate the value of the exclusive content. Addressing the navigation hierarchy would unlock the retention potential of the existing library for the core fan base.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Now Thats TV Uncut free to use?
Does Now Thats TV Uncut work on all my devices?
How do I find shows in the app?
Sources
- [1] App Store, source
Report last updated