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NOWNESS 现在 vs its rivals

Side-by-side comparison against NOWNESS 现在's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

NOWNESS 现在
This App
DeviantArt - AI Image Creator
Peer
Aesthetic Wallpaper Gallery
Peer
Divoom: Pixel art community
Peer
AI Art Photo Generator: ArtLab
Peer
Core Identity
DeveloperModern Mobile Digital Media Company LimitedVILNALITA, UABMustafa KulacDivoom Lab (Hong Kong) International Co.,LimitedRoximus Limited
CategoryEntertainmentPhoto & VideoEntertainmentEntertainmentGraphics & Design
PlatformiOSiOSiOS, AndroidiOSAndroid, iOS
Store Metrics
Rating5.0 / 54.3 / 55.0 / 54.7 / 54.5 / 5
Ratings Count320211,1621,487
PriceFreeFreeFreeFreeFree
Release DateApr 22, 2018Mar 27, 2026Dec 11, 2024Jan 3, 2018Feb 8, 2024
Last UpdatedApr 15, 2026Mar 30, 2026Feb 9, 2026May 11, 2026Dec 18, 2025
Sentiment & Reviews
Sentiment---negative-
Score---35/100-
Praises---
  • Creative pixel art tools provide a free and accessible platform for digital artists
-
Complaints---
  • Persistent Bluetooth connectivity failures prevent reliable control of hardware devices
-
Requests---
  • Desktop application requested to provide a more stable environment for managing pixel art
-
Strategic Intel
Strengths
  • Editorial-first curation maintains high aesthetic standards across seven creative categories
  • In-house production ensures content exclusivity unavailable on generic video platforms
  • Focused, clean interface reduces cognitive load for casual users
  • Broad thematic library across 20+ categories sustains initial user interest
  • Rewarded ad mechanism effectively monetizes non-paying users without hard paywalls
  • Hardware-software lock-in via Bluetooth controller functionality
  • Community-driven content library exceeding 700,000 designs
  • Image-to-image prompting differentiator sustains a niche for users with specific visual references
Weaknesses
  • No subscription or IAP tiers limits revenue potential
  • Passive consumption model lacks user-generated content loops
  • No cloud-save or account-sync features
  • Strict 1-generation free limit creates high friction for new-user conversion
  • 4.17 rating on Android trails high-end competitors
  • Lack of automated resolution scaling increases user friction
  • No proprietary content or generative AI tools
  • Persistent Bluetooth connectivity failures reported in reviews
  • Unorganized UI navigation causing new-user churn
  • Subscription-only model creates a high barrier to entry compared to ad-supported competitors
Pricingfreefreemiumfreemiumfreesubscription
MomentumMaintenanceMaintenanceMaintenanceZombieIntense
Update Cadence1 versions1 versions2 versions, ~31d avg1 versions5 versions

Compare NOWNESS 现在 head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by NOWNESS 现在, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0