Octopus Energy is a utility management app for renewable energy customers, providing account billing and smart-home hardware control on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#177
▼3Utilities · free
Sentiment
3.7
47k reviews
Nemesis
EDP
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual energy management by automating EV charging schedules and solar-battery usage based on real-time grid pricing.
For Texas homeowners seeking renewable energy plans, smart home integration, and energy cost management.
What does it look like?
Key features
Automated charge scheduling for electric vehicles and smart thermostat control to shift energy usage.
Home battery financing program with $0 down and $45 monthly payments.
Tracking account balance, billing history, and payment management via mobile interface.
How much does it cost?
The app functions as a free utility management tool, with revenue generated through energy supply plans and hardware financing.
Velocity
Maintenance developmentopaqueperformanceShow more...
The development cadence is currently at a maintenance level, with only one release identified in the recent window and no updates occurring for 85 days. The latest release notes are generic and do not indicate the introduction of new features or live-service content. Development appears focused solely on stability and bug fixes, with no clear roadmap or active feature development visible in the store history.
Who built it?
Octopus Energy
4 apps tracked · Utilities
Octopus Charge
Octopus Energy
Octopus ElectroverseUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate simple and intuitive interface design allows users to manage energy accounts and payments without confusion and integration with electric vehicle chargers allows users to automate off-peak charging schedules for cost savings, but report the recent replacement of the weekly coffee reward with a scratch card system feels like a downgrade.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Simple and intuitive interface design allows users to manage energy accounts and payments without confusion
- Integration with electric vehicle chargers allows users to automate off-peak charging schedules for cost savings
- The recent replacement of the weekly coffee reward with a scratch card system feels like a downgrade
120 of 688 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Octopus Energy
How's the Utilities market?
Octopus Energy holds the #1 House & Home rank in the UK, but struggles for US visibility at #178 in the same category. The gap between its strong UK brand and US performance signals that the current mobile interface lacks the localized utility features required to displace incumbents.
Read the market outlookThe rivals identified
By edp
EDP competes directly for the same utility-conscious user base by offering integrated energy management, solar ecosystem tracking, and contract services that mirror Octopus Energy's core value proposition.
- Integrated solar ecosystem tracking provides deeper hardware-level insights than Octopus Energy's current account-focused mobile interface.
- The 'Eddy' virtual assistant offers proactive energy-saving advice, creating a more interactive user experience than standard billing.
- Extensive partnership rewards program incentivizes long-term customer retention through cross-industry discounts and loyalty-based benefits.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Octopus Energy
Where is it heading?
The market for smart-utility management is consolidating around hardware-integrated monitoring, where rivals like EDP and Smappee offer deeper appliance-level insights. Octopus Energy's maintenance-mode cadence leaves it exposed to these competitors, as technical regressions erode the trust required to maintain a high-value solar-adopting user base.
- Login regressions in the latest update prevent account access, which compounds the rating drag already visible on Android.
- Users report: The transition to a lottery-style reward system triggers high-frequency churn intent, as users perceive the change as a deceptive devaluation.
The SWOT
- Automated EV charging reduces consumer energy costs
- Solar buyback programs attract high-value solar households
- Currency-based spending tracking satisfies user requests
Next best moves
Rebuild authentication handshake because login failures are the top-reported mobile access barrier → restore daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The scratch-card reward system is a strategic failure not because it is cheap…
Read the full takeFeature gaps
Appliance-level energy monitoring (available in Smappee but missing here) +1
Since the last report: The app's competitive position has declined following a controversial pivot to a lottery-style rewards system and a 85-day period of development inactivity that left critical login regressions unaddressed.
Bottom line
Restoring authentication stability and reverting the loyalty program would address the primary drivers of current churn intent. Stabilizing these core retention loops is necessary to prevent further erosion of the user base while the team works on hardware-level feature parity.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Octopus Energy good for solar-equipped homes?
How does Octopus Energy compare to EDP?
Does the app have intrusive ads?
What is a good alternative for real-time energy monitoring?
Sources
Report last updated