Oil Painting by Number
By 盈 陈
Oil Painting by Number is a digital coloring app for iOS that simulates physical oil painting textures for users seeking stress relief.
The App DNA
What makes this app unique?
The app removes the cognitive and physical friction of traditional art supplies, allowing users to engage in meditative coloring during downtime.
For Individuals seeking digital art therapy and meditative coloring activities for stress relief.
What does it look like?
Key features
Digital brushes simulating physical oil paint layering and texture.
Access to 5,000+ templates including landscapes and character art.
Activities structured to promote relaxation and anxiety reduction.
How much does it cost?
Subscription-only model anchored at $69.99/year, utilizing a 3-day free trial to convert users into recurring revenue.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app is currently in a maintenance phase, having shipped only one release in the last 125 days. Development is focused exclusively on performance and stability, with the latest release providing minor under-the-hood optimizations and interface refinements. There is no evidence of new content or live operations, and the current cadence of approximately 0.05 releases per week indicates a significant slowdown in development momentum.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the oil painting style provides a relaxing and satisfying creative outlet for users during downtime and sectional coloring mechanics allow users to complete paintings faster and maintain a steady flow.
How are ratings & reviews evolving?
What users say, by theme
- The oil painting style provides a relaxing and satisfying creative outlet for users during downtime
- Sectional coloring mechanics allow users to complete paintings faster and maintain a steady flow
- Persistent crashes and freezing issues following the latest update prevent users from accessing their paintings
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Oil Painting by Number
How's the Lifestyle market?
Oil Painting by Number maintains a 4.7-star rating across 3,716 total ratings, though the 125-day gap since the last store update signals a move toward maintenance mode. The subscription-only pricing model targets high-intent users, yet technical instability threatens the conversion funnel.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Oil Painting by Number
Where is it heading?
The lack of feature updates over the last four months suggests a shift toward maintenance mode, leaving the app vulnerable to competitors with more active live-ops. Without addressing the critical stability and billing regressions, the app will likely see continued rating erosion and declining subscription conversion.
- Persistent launch crashes following the latest update erode the daily active habit, which compounds the rating drag already visible on the platform.
- Subscription failures leave users with intrusive advertisements after payment, which creates a trust deficit that will likely accelerate churn into the next quarter.
The SWOT
- Smart brushes simulate physical oil paint layering
- 5,000+ masterpiece library sustains long-term engagement
- Gallery management feature reduces content-discovery friction
Next best moves
Audit purchase verification logic because ad-removal failures are a top-tier revenue blocker → restore trust and reduce refund requests.
+ 2 more prioritized movesThe counter-intuitive read
The reliance on AI-generated content is a strategic liability…
Read the full takeSince the last report: The app remains in a maintenance-mode state with no new features or content updates, while the developer has formalized a recovery plan to address critical stability and billing regressions.
Bottom line
Restoring core stability and billing integrity is the immediate priority, as current technical failures directly invalidate the premium subscription value proposition. Addressing these issues will stabilize the retention funnel and prevent further erosion of the user base.
Unlock 3 critical frictions, 1 market threat, 2 more prioritized moves and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated