AARP Now is a mobile companion app that provides AARP members with on-the-go access to personalized news, event listings, and member benefits. It centralizes account management, including a digital membership card and access to digital editions of AARP The Magazine and AARP Bulletin.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For AARP members aged 50 and older seeking convenient, mobile-first access to their membership benefits and curated content.
Key features
A personalized dashboard featuring curated news, event updates, and quick access to account tools and the digital membership card.
An algorithm-driven content feed that tailors news, benefits, and event suggestions based on user activity.
Integrated access to digital editions of AARP The Magazine and AARP Bulletin.
Mobile access to exclusive member discounts and benefits available whenever the user needs them.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
AARP
8 apps tracked · Lifestyle
AARP Staying Sharp
AARP SafeTrip™
AARP Streams
AARP Perks
HomeFit AR
AARP Innovation Lab First Look
AARP Alumni NetworkUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for AARP Now
How's the Lifestyle market?
The rivals identified
The Analyst's Read
Key takeaways for AARP Now
Where is it heading?
Bottom line
The app serves as a mobile hub for AARP members to manage their accounts and consume organization-specific content and benefits.
Report last updated