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Report updated Apr 16, 2026

Now Thats TV is an established entertainment app that is available. With a 4.2/5 rating from 11.3K reviews, it shows polarized user reception.

What is Now Thats TV?

Now Thats TV is a niche streaming service specializing in raw, unscripted urban reality programming. It targets a specific demographic looking for high-drama influencer-led content, positioning itself as a direct challenger to The Zeus Network. Despite being a 'free' download, its #26 Grossing rank in the US Entertainment category suggests a highly effective subscription-based monetization model and a loyal user base.

Current Momentum

v9.10

Performance improvements.

Active Nemesis

The Zeus Network

The Zeus Network

By The Zeus Networks

Other Rivals

BET+
ALLBLK: TV & Film
kweliTV: Binge On The Culture
PlutoTV: Stream Free Movies/TV
discovery+ | Stream TV Shows
Tubi: Free Movies & Live TV
Peacock Hairy Tail Challenge
Royal Revolt 2: Tower Defense

7-Day Rank Pulse 🇺🇸

Entertainment
#95
NEW

Rating Pulse 🇺🇸

What makes this app unique?

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What Are The Key Features?

Unscripted Urban RealityDifferentiator

Original high-drama series featuring social media influencers.

VOD StreamingStandard

On-demand access to a library of niche entertainment content.

Subscription AccessBasic

Gated content model driving high grossing performance.

How much does it cost?

Subscription

The app is listed as free but holds a #26 Grossing rank, indicating that revenue is driven almost entirely by in-app subscriptions for content access.

Who Built It?

Now Thats TV LLC app icon 1
Now Thats TV LLC app icon 2
Now Thats TV LLC app icon 3
Now Thats TV LLC app icon 4

Now Thats TV

(36)

Providing a platform for independent urban creators to distribute raw, unscripted reality content directly to a niche audience.

Portfolio

3

Apps

Free 2
Entertainment50%
Music50%

Explore the full Now Thats TV report

Portfolio breakdown, audience, momentum, and every app published by Now Thats TV.

Go deeper

What is the competitive landscape for Now Thats TV?

How's The Entertainment Market?

How does it evolve in the Entertainment market?

Rank progression

43 active rankings tracked — 30-day window

The rivals identified

The outtake for Now Thats TV

Strengths to defend, gaps to attack

Core Strengths

  • Strong monetization with #26 Grossing rank in Entertainment
  • Deep penetration into the urban reality niche
  • Influencer-led content model that drives high engagement

Critical Frictions

  • Sparse app store metadata and lack of descriptive content
  • Minimal social media integration in app metadata
  • Potential over-reliance on a single content sub-genre

Growth Levers

  • Improve ASO to capture traffic from competitors like Zeus Network
  • Expand into scripted urban content to broaden appeal
  • Develop community features to leverage influencer fanbases

Market Threats

  • Direct rivalry with The Zeus Network for talent and subscribers
  • Mainstream streamers (Peacock, BET+) expanding into raw reality formats
  • App Store compliance risks regarding 'raw' or uncensored content

Key Takeaways

Now Thats TV is an established entertainment app that is available. With a 4.2/5 rating from 11.3K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Now Thats TV, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Now Thats TV Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/ott-nowthatstv

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Data licensed under CC-BY-NC 4.0