Now Thats TV is a subscription-based streaming app for independent influencer and film content on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#89
▼2Entertainment · grossing
Sentiment
4.2
11k reviews
Nemesis
The Zeus Network
The App DNA
What makes this app unique?
The network serves viewers who follow specific independent creators, removing the friction of finding niche content on broader, algorithm-heavy platforms.
For Viewers interested in independent film and influencer-led video content.
Key features
Curated video library focused on independent influencers and film makers, acting as a brand moat for niche audiences.
Monthly access to all features and content, serving as the primary revenue driver.
How much does it cost?
The subscription-only model gates all content, requiring payment before any user interaction with the library.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app is currently in a maintenance phase, with only two minor updates recorded over the last 132 days. Development activity is limited to performance improvements, with no evidence of new features or live operations content. The release cadence is infrequent, averaging roughly one update every 2-3 months. The publisher provides opaque release notes, offering no insight into specific technical changes or roadmap direction.
Who built it?
Now Thats TV
3 apps tracked · Entertainment
Now Thats TV Uncut
Flex 98 RadioUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Now Thats TV
How's the Entertainment market?
Now Thats TV holds a #81 grossing position in the US Entertainment category, though its rank is highly volatile across international markets. The reliance on a subscription-only model without a free-tier discovery path limits the app's ability to compete with broader streaming services for new users.
Read the market outlookThe rivals identified
By The Zeus Network
The primary direct competitor specializing in high-drama, influencer-led urban reality programming and raw unscripted content.
Now Thats TV vs The Zeus Network
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Now Thats TV
Where is it heading?
The independent streaming market is consolidating around platforms that offer both premium content and social-discovery loops. Now Thats TV's current maintenance-only posture leaves it exposed to churn, as the lack of feature iteration prevents it from addressing the technical and discovery frustrations voiced by its user base.
- The 132-day update gap suggests the platform is in maintenance mode, which prevents the iteration needed to compete with active streaming rivals.
- Persistent user complaints regarding playback errors and subscription access indicate a degradation in core service quality, accelerating churn pressure.
The SWOT
- Content exclusivity drives conversion for niche audiences
- Platform-native billing reduces subscription management friction
- Localized pricing tiers for emerging markets
- Social-sharing features to drive organic discovery
Next best moves
Implement a freemium content tier because the current subscription-only model limits top-of-funnel growth → increase user acquisition
+ 1 more prioritized moveThe counter-intuitive read
The network's lack of algorithmic discovery is an asset, not a weakness…
Read the full takeSince the last report: Development activity has stalled into a maintenance-only cadence, while technical playback errors have emerged as a primary driver of user dissatisfaction. This shift marks a transition from a focus on content expansion to addressing core service instability.
Bottom line
Transitioning to a freemium model would lower the entry barrier and allow the network to test content appeal before forcing a subscription, directly addressing the conversion friction currently limiting growth.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is there a free version of Now Thats TV?
How does Now Thats TV compare to mainstream streaming apps?
Is the app safe and reliable for daily use?
What are some alternatives for independent film content?
Sources
Report last updated