Parenting Guide from Lasting is a self-guided parenting resource offering therapist-led classes and behavioral sessions on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.8
58 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the logistical friction of scheduling in-person family therapy by providing on-demand, evidence-based guidance for common behavioral challenges.
For Parents seeking evidence-based guidance on child development, emotional regulation, and family conflict resolution.
What does it look like?
Key features
Four introductory sessions covering basic healthy parenting principles available to all users.
Subscription allows two users to access the same account and content library.
Weekly interactive sessions covering specific topics like anxiety, discipline, and sibling relationships.
How much does it cost?
The 7-day free trial serves as the primary conversion lever for the full library, though high subscription costs remain a barrier for long-term retention.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for 529 days, indicating a complete cessation of development. No new features, bug fixes, or operational updates have been deployed in over a year. The development momentum is currently non-existent, and the app appears to be in a zombie state.
Who built it?
Groop Internet Platform
3 apps tracked · Health & Fitness
Talkspace: Virtual Therapy App
Lasting: Marriage & CouplesUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate live parenting workshops led by licensed experts provide actionable guidance for managing child emotional regulation and structured session content helps parents navigate common childhood behavioral challenges like tantrums and big emotions.
How are ratings & reviews evolving?
What users say, by theme
- Live parenting workshops led by licensed experts provide actionable guidance for managing child emotional regulation
- Structured session content helps parents navigate common childhood behavioral challenges like tantrums and big emotions
- High subscription costs create a barrier to entry for parents seeking long-term access to content
4 of 4 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Parenting Guide from Lasting
How's the Health & Fitness market?
Lasting occupies a specialized niche in the Health & Fitness category, targeting collaborative parenting through a unique two-user subscription model. With a 4.8-star rating across 58 total ratings, the app maintains a high-quality reputation, though the 17-month update gap limits its ability to compete with more active category entrants.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Parenting Guide from Lasting
Where is it heading?
The parenting app market is consolidating around platforms that offer frequent, community-driven updates, leaving Lasting's static model increasingly exposed. Without a return to active development or a pricing adjustment, the app will likely see a decline in active subscribers as the content library loses its perceived relevance.
- The 17-month release gap suggests the app has entered maintenance mode, which will likely accelerate churn as parents seek more active, updated resources.
- High subscription costs relative to the static content library create a negative value-to-price perception, which will compress new-user conversion rates over the next quarter.
The SWOT
- Partner-inclusive subscription architecture creates high switching costs for families
- Introduce a lower-cost, content-only subscription tier to capture price-sensitive parents
Next best moves
Ship a lower-cost content-only subscription tier because current pricing is the top complaint → increase conversion of price-sensitive users
+ 1 more prioritized moveThe counter-intuitive read
The 17-month development silence is not just a weakness…
Read the full takeSince the last report: The competitive outlook has shifted from stable to declining, driven by the realization that the 17-month development silence is actively eroding the app's value-to-price proposition.
Bottom line
The partner-inclusive model provides a defensible niche, but the 17-month development silence threatens long-term retention. Pivoting to a more accessible pricing tier would address the primary user complaint and unlock the funnel for parents currently deterred by the full subscription cost.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated