Last updated 24d ago

Passport Photo Maker- PhotoId

Passport Photo Maker- PhotoId is a utility app for iOS that formats and edits portrait photos to meet official passport and visa requirements.

Product velocity

Maintenance

updated 158d ago

Daily rank 🇺🇸

—

Utilities

last 2 days

Sentiment

—

Nemesis

—

Fragmented field

No rivals identified

The App DNA

What makes this app unique?

The app removes the time and financial friction of studio appointments by providing automated background and size compliance tools for government documents.

For Individuals requiring compliant passport, visa, or government ID photos who prioritize cost and time savings over studio services.

What does it look like?

Key features

Smart Attire Generatoredge

AI-based tool that overlays formal clothing onto portrait photos to meet document requirements.

Auto Background Removalstandard

Automated background erasure and replacement with standard colors like white or blue.

Document Size Formattingstandard

Presets for passport and visa photo dimensions including 2x2 inch and 35x45 mm.

How much does it cost?

subscriptionWeekly plan with 3-day free trialYearly plan without free trial

The subscription-only model forces users into recurring payments for what is often a one-time document need.

Velocity

Maintenance developmentperformanceShow more...

With only one release in the observed window and 158 days since the last update, the app is currently in a maintenance phase. The latest release focused exclusively on performance optimization, indicating a lack of new feature development. Development momentum is stagnant, and there have been no significant updates or content additions in the last five months.

See all version history

Who built it?

HALOHUB.

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store

0.00 · 0

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Passport Photo Maker- PhotoId

How's the Utilities market?

Passport Photo Maker- PhotoId targets the utility-focused segment of the photo-editing market, currently holding a #95 Grossing rank in its category. The reliance on a subscription-only model for a typically one-time document task creates a friction point that may limit long-term user retention.

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The rivals identified

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The Analyst's Read

Key takeaways for Passport Photo Maker- PhotoId

Where is it heading?

Users report: The utility photo market is consolidating around apps that offer both speed and flexible pricing. Passport Photo Maker- PhotoId remains stable but exposed, as its lack of recent feature investment leaves it vulnerable to rivals that offer more frequent compliance updates and lower-friction payment options.

The five-month update gap suggests a lack of active investment, which risks the app becoming obsolete as document requirements evolve.
The current subscription-only model maintains a steady revenue stream from high-intent users but limits the total addressable market size.

The SWOT

Core Strengths

Automated background removal simplifies compliance for non-technical users.
Size presets for international documents reduce manual formatting errors.

Critical Frictions 2 weaknesses inside

Growth Levers

Implement a pay-per-photo model to capture one-time document users.
Expand attire generator options to increase premium tier value.

Market Threats 2 threats identified

Next best moves

1 Pivot · 1 Maintain

Introduce a pay-per-photo tier because the current subscription-only model deters one-time document users → increase conversion rate

+ 1 more prioritized move

The counter-intuitive read

The subscription-only model is not a failure of…

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Bottom line

Passport Photo Maker- PhotoId relies on a subscription model that conflicts with the one-time nature of document photo needs. Pivoting to a pay-per-photo option would unlock the conversion funnel for users who currently churn due to recurring costs.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is Passport Photo Maker- PhotoId free to use?

The app is free to download, but it operates on a subscription-only model. Users must subscribe to a weekly or yearly plan to access premium features like background removal and the attire generator.

Can I use Passport Photo Maker- PhotoId for a one-time passport photo?

Yes, but you will need to subscribe to the weekly plan. The app does not currently offer a one-time purchase option for individual photos.

Does Passport Photo Maker- PhotoId guarantee my photo will be accepted?

The app provides tools to meet standard size and background requirements, but it does not guarantee acceptance by government agencies. Users should verify specific document requirements before submitting.

Sources

[1] App Store listing

Report last updated Oct 21, 2026