MasterPass is a password storage and credential-sharing tool for individuals, families, and teams on iOS.
The App DNA
What makes this app unique?
Users report: Users hire MasterPass to centralize and share sensitive credentials across devices, but the lack of updates prevents it from serving the core job of secure, long-term data protection.
For Individuals, families, and teams seeking a centralized tool to manage and share credentials across multiple devices.
What does it look like?
Key features
Creates strong and unique passwords for user accounts.
Automatically inputs stored credentials into websites and apps.
Accesses stored passwords across all user devices.
Supports shared accounts for families and teams to exchange passwords and documents.
How much does it cost?
The app is listed as free, but lacks a clear subscription or purchase model to support ongoing security maintenance.
Velocity
Dormant developmentopaqueShow more...
Password Manager - MasterPass has not received a feature update or bug fix in 1,271 days. The development momentum is non-existent, as the app has remained stagnant since its last release in early 2023. Given the lack of activity for well over three years, the app is classified as a zombie project.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Password Manager - MasterPass
How's the Productivity market?
MasterPass operates in the productivity category with a single-version history, lacking the competitive chart velocity of active password managers. The absence of updates for over 1,200 days positions it as a legacy tool rather than a modern security solution.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Password Manager - MasterPass
Where is it heading?
The password manager market is consolidating around vendors with rapid security-patch cadences and transparent audit logs. MasterPass remains exposed: its lack of updates and revenue model makes it a high-risk choice for users, so the PM must prioritize sunsetting the product to prevent long-term brand damage.
- The 3-year update gap (no security patches since early 2023) → signals abandonment → erodes user trust in a security-critical category.
- The lack of a clear monetization model → prevents funding for necessary security audits → ensures the product remains a liability.
The SWOT
- Shared account architecture enables family and team credential exchange
- Pivot to an open-source model to regain trust through community-led security audits
Next best moves
Sunset the product because the 3-year update gap creates an unrecoverable security-trust deficit → mitigate brand liability
The counter-intuitive read
The lack of monetization is not a missing feature but a structural failure…
Read the full takeSince the last report: The intelligence report reflects a shift from a 'fix-it' strategy to a 'sunset' recommendation for the product due to continued inactivity.
Bottom line
MasterPass offers shared credential utility but fails the fundamental security-trust requirement due to a 3-year development hiatus, so the PM should sunset the asset to avoid brand liability.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated