Report updated May 19, 2026
Perfect Makeover Cleaning ASMR
For casual gamers seeking stress relief and sensory satisfaction through repetitive, calming simulation tasks.
Perfect Makeover Cleaning ASMR is a struggling games app that is free with in-app purchases. With a 4.7/5 rating from 25.5K reviews, it struggles with user retention. Users particularly appreciate satisfying cleaning mechanics provide a relaxing experience for players seeking stress relief, though excessive ad frequency interrupts gameplay and degrades the overall user experience remains a common concern.
What is Perfect Makeover Cleaning ASMR?
Perfect Makeover Cleaning ASMR is a casual simulation game for mobile devices that tasks users with cleaning and restoring dirty objects.
Users hire this app for sensory stress relief through repetitive, satisfying cleaning tasks that provide an immediate sense of completion.
Current Momentum
v1.0 · today
Active- Ships minor bug fixes in latest release
- Maintains top-10 chart rank in ~20 countries
Active Nemesis
Soap Cutting
By Coco Play
Other Rivals
7-Day Rank Pulse 🇺🇸
SimulationRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Interactive cleaning mechanics including washing, wiping, and scrubbing objects with simulated audio feedback
Progressive transformation of dirty or rusty items into polished, finished states
Free access to all cleaning levels supported by interstitial and banner advertisements
How much does it cost?
- Free-to-play with ad support
- In-app purchases available
Monetization relies on an ad-supported free model with in-app purchase hooks to drive revenue from a large install base.
Who Built It?
HMBL APPS
Providing sensory-focused relaxation and cognitive stimulation through a portfolio of oddly satisfying puzzle and simulation games.
Portfolio
5
Apps
What other apps does HMBL APPS make?
Explore the full HMBL APPS report
Portfolio breakdown, audience, momentum, and every app published by HMBL APPS.
What do users think recently?
High confidence · Latest 95 of 220 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate satisfying cleaning mechanics provide a relaxing experience for players seeking stress relief, but report excessive ad frequency interrupts gameplay and degrades the overall user experience and in-app purchases for ad removal fail to function as intended after payment.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Perfect Makeover Cleaning ASMR?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a top-10 free chart presence in multiple markets, including France and Italy, while holding a 4.67 rating across 25,513 total ratings. This high acquisition velocity contrasts with the terrible sentiment score, indicating that the current monetization friction is actively degrading the user base.
Rank progression
282 active rankings tracked — 30-day window
Which niche is Perfect Makeover Cleaning ASMR in?
to relax through satisfying cleaning simulations
Explore the full Cleaning Simulations niche
Every app in this space — 7 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dominates the ASMR simulation niche with massive scale and consistent content updates that keep the core loop fresh.
Differentiators
- High-frequency content updates maintain user engagement far beyond the initial download phase
- Established brand presence in the ASMR category creates a significant barrier to entry
- Optimized haptic feedback loops provide a more tactile experience than standard tap-based mechanics
Head to head
The target app must prioritize haptic immersion and content variety to compete with the established sensory satisfaction of this market leader.
Contenders(3)
Strong alternative that mirrors the target's cleaning-focused gameplay with a high-velocity update schedule.
Differentiators
- Aggressive update cadence introduces new cleaning tools and environments every few weeks
- Simplified UI allows for faster session starts, catering to casual 'quick-fix' playstyles
Direct thematic competitor that focuses specifically on the 'cleaning' job-to-be-done rather than general ASMR.
Differentiators
- Features a wider range of environmental cleaning scenarios compared to object-specific restoration
- Uses a 3D-first perspective that provides more spatial depth during the cleaning process
A massive competitor in the ASMR space that shares the same core audience intent for satisfying, repetitive tactile gameplay.
Differentiators
- Specialized focus on physics-based slicing mechanics offers a distinct feel from general cleaning
- Extensive library of unlockable blades provides a deeper progression system than standard cleaning apps
Same space(2)
Shares the 'satisfying organization' sub-genre, appealing to the same audience that enjoys cleaning and tidying.
Differentiators
- Focuses on spatial organization puzzles rather than the restoration of dirty objects
- High-velocity content drops keep the game relevant in the hyper-casual market
Adjacent category leader that captures the 'makeover' audience through high-fidelity interior design simulation.
Differentiators
- Integrates social competition and voting mechanics that are absent in pure cleaning simulations
- High-end visual fidelity targets a more mature demographic interested in interior aesthetics
New entrants(2)
A fresh entry that leverages a narrative-driven approach to the 'tidying' genre, differentiating through emotional storytelling.
Differentiators
- Combines organization mechanics with environmental storytelling to create a unique emotional hook
- Minimalist, zen-like aesthetic provides a premium alternative to ad-heavy cleaning simulations
A high-quality, recently released title that brings console-grade cleaning mechanics to the mobile platform.
Differentiators
- Introduces realistic fluid dynamics and pressure-washing physics that elevate the standard cleaning loop
- Offers a more immersive, long-form gameplay experience compared to typical hyper-casual cleaning apps
Compare Perfect Makeover Cleaning ASMR against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Perfect Makeover Cleaning ASMR
Strengths to defend, gaps to attack
Core Strengths
- Sensory-focused core loop drives high initial install velocity
- Broad international chart presence in casual segments
- Low-friction entry for casual gamers
Critical Frictions
- Broken in-app purchase restoration flow
- Excessive ad frequency causing immediate churn
- Device overheating during extended sessions
Growth Levers
- Implement rewarded-video opt-ins to replace intrusive interstitials
- Introduce level-tracking progression indicators
- Expand into seasonal object-restoration themes
Market Threats
- High-fidelity physics-based competitors siphoning the core audience
- Negative sentiment drag on organic store conversion
- Aggressive update cadences from Homa Games titles
What are the next best moves?
Audit and fix in-app purchase restoration logic because users report paid ad-removal fails → reduce churn
In-app purchase failure is a top-cited complaint theme in sentiment analysis.
Trade-off: Pause the new level-design sprint — revenue stability takes precedence over new content.
Reduce interstitial ad frequency because users report ads appearing every few seconds → stabilize retention
Ad frequency is the primary driver of negative sentiment and immediate uninstalls.
Trade-off: Accept short-term ad revenue dip — retention improvement will yield higher LTV.
A counter-intuitive read
The app's high chart rank is its greatest liability: maintenance-mode at the top of the chart makes it uniquely vulnerable to a single live-ops rival with a faster update cadence.
Feature Gaps vs Competitors
- Physics-based fluid dynamics (available in PowerWash Simulator but missing here)
- Narrative-driven organization (available in Unpacking+ but missing here)
Key Takeaways
The app captures high-volume casual traffic through satisfying sensory loops, but the broken ad-removal purchase flow and intrusive ad frequency are cannibalizing the player base, so the PM must prioritize fixing the purchase-restoration logic to stabilize revenue and retention.
Where Is It Heading?
Declining
The casual block-puzzle and cleaning market is consolidating around titles that offer higher-fidelity physics or narrative hooks. Maintenance-mode updates leave this app exposed: a single live-ops rival with a 2-week content cadence will erode the current chart lead before the next major feature drop.
Broken purchase restoration logic drives immediate refund requests, which compounds the negative sentiment already visible in the latest review cohort.
Aggressive interstitial ad frequency causes high churn, preventing the app from converting its high acquisition velocity into long-term player retention.