Period Tracker: Cycle Calendar is a health-tracking tool for menstrual cycles, ovulation, and symptom logging on iOS.
The App DNA
What makes this app unique?
The app removes the friction of complex, ad-heavy interfaces, serving users who prioritize private, granular symptom documentation over social or community-driven features.
For Individuals seeking to track menstrual cycles, monitor fertility, or manage pregnancy-related health data.
What does it look like?
Key features
Calculates upcoming periods, fertile windows, and ovulation days based on logged cycle history.
Records daily health metrics including flow, cramps, weight, temperature, and mood notes.
Enables countdown function to calculate baby due date.
How much does it cost?
The freemium model gates advanced trend charts and data insights behind an auto-renewing subscription.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently operates at a maintenance cadence, with only one release shipped in the last 84 days. Development is limited to minor stability improvements and bug fixes, with no evidence of new features or live-ops content. The release notes remain opaque, providing no insight into specific technical changes or roadmap progress. This pattern suggests a focus on basic upkeep rather than active feature development.
Who built it?
Shanghai Yiqing Refrigeration Equipment Engineering Co.
2 apps tracked · Health & Fitness
Money Manager: Budget ExpenseUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate younger users appreciate the age-appropriate design that avoids the restrictive age gates found in rival apps and detailed symptom logging options allow users with chronic conditions to track pain levels effectively.
How are ratings & reviews evolving?
What users say, by theme
- Younger users appreciate the age-appropriate design that avoids the restrictive age gates found in rival apps
- Detailed symptom logging options allow users with chronic conditions to track pain levels effectively
- Free access to core tracking features provides high value for users seeking a no-cost solution
- Limited selection of discharge tracking options restricts the ability to log specific health data points
8 of 8 recent reviews analyzed · limited sample · Thrilled overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Period Tracker: Cycle Calendar
How's the Health & Fitness market?
Period Tracker: Cycle Calendar maintains a 4.6-star rating across 144 total ratings, signaling high user satisfaction with its core tracking utility. The lack of a major update in the last 85 days suggests a stable, maintenance-mode position rather than an aggressive growth strategy.
Read the market outlookThe rivals identified
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Key takeaways for Period Tracker: Cycle Calendar
Where is it heading?
The menstrual tracking market is consolidating around apps that offer deeper health-trend insights and community features. Period Tracker: Cycle Calendar remains stable by serving a specific, privacy-focused niche, but it must address the requested symptom-logging gaps to prevent churn to more active competitors.
- High user satisfaction with granular symptom logging creates a sticky retention loop for users with chronic health conditions.
- The 12-week maintenance cadence risks losing users to competitors who ship frequent feature updates and community-driven health insights.
The SWOT
- Granular symptom logging supports chronic condition tracking
- Age-appropriate design avoids restrictive age gates
- Expanded discharge tracking categories would address top user request
Next best moves
Expand discharge tracking categories because it is the top user request → increase data logging utility
The counter-intuitive read
The app's maintenance-mode status is a feature, not a bug…
Read the full takeSince the last report: The app's competitive outlook has shifted toward a more defensive posture, acknowledging that the lack of feature expansion creates churn risk against consolidating, feature-rich rivals. No functional changes to the product or pricing occurred during this period.
Bottom line
Period Tracker: Cycle Calendar retains users through granular logging and accessible design, but the lack of feature expansion risks churn as users seek more comprehensive health insights.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated