Report updated May 17, 2026
PetID
For pet owners seeking digital safety tools and medical record management for their dogs or cats.
PetID is an established lifestyle app that is completely free.
What is PetID?
PetID is a lifestyle app for iOS and Android that manages pet medical records and emergency recovery via Bluetooth hardware.
Users hire PetID to secure their pets through physical-digital recovery tools, solving the anxiety of pet loss that standard software cannot address.
Current Momentum
v2.0 · 4mo ago
Zombie- Released Android version in Jan 2026.
- Maintained iOS version since Sep 2024.
Active Nemesis
Pet Health Network
By IDEXX Laboratories
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Generates a unique QR code for pets that triggers email or SMS notifications to owners when scanned by third parties.
Uses Bluetooth connectivity to estimate the distance between the pet and the owner's mobile device.
Centralized storage for vaccine history, medical records, and contact information within the user profile.
How much does it cost?
- Free version with no IAP or subscription mentions
The app currently operates as a free utility to support the sale of physical PetID hardware devices.
Who Built It?
DISENO DE TECNOLOGIA MECATRONICA Y SOFTWARE S.A DE C.V.
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does DISENO DE TECNOLOGIA MECATRONICA Y SOFTWARE S.A DE C.V. make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for PetID?
Where is it available?
Localized markets (1)
How's The Lifestyle Market?
Market outlook for this category
Available very soon
Which niche is PetID in?
Explore the full Pets Match 3 niche
Every app in this space (512 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Pet Cloud competes directly by offering comprehensive pet management and safety features, including loss prevention tags and medical record storage, which mirrors PetID's core value proposition.
Contenders(4)
This app targets the same pet-owner audience by providing interactive, entertainment-focused features that aim to deepen the bond between owner and pet.
This app competes for the attention of pet owners by offering utility-based services, specifically remote machine activation for pet grooming facilities.
MofLife competes for the same pet owner demographic by providing a centralized hub for pet journaling, cloud backups, and device-linked monitoring.
Differentiators
- Integrated cloud backup ensures long-term preservation of pet journals and health logs across multiple devices.
- Home screen monitoring widgets provide immediate visibility into pet status without requiring full app navigation.
This app competes in the broader pet lifestyle management space by focusing on specialized monitoring and device calibration for aquatic pets.
Differentiators
- Advanced CO2 calibration and sensor management tools cater to high-end hobbyists requiring precise environmental control.
- Customizable display readings allow users to tailor the interface to their specific hardware setup and needs.
Same space(3)
This app provides educational and reference content for pet owners, overlapping with the informational aspects of pet management.
GroomingAI competes by offering specialized, AI-powered guidance for pet maintenance and health tracking.
This app serves the same pet-owner demographic during the early stages of pet ownership by providing curated naming databases.
Differentiators
- Curated, ad-free database provides a premium user experience for owners seeking unique names for pets.
- Multi-species support broadens the addressable market beyond traditional dogs and cats to exotic pets.
Compare PetID against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for PetID
Strengths to defend, gaps to attack
Core Strengths
- Hardware-software link enables real-time emergency alerts
- QR-based recovery provides low-friction, universal access
Critical Frictions
- Manual data entry for medical records increases user friction
- No veterinary-verified data integration limits institutional trust
Growth Levers
- Partnering with local clinics to bridge medical data gap
- Expanding hardware-linked features to include proactive health monitoring
Market Threats
- Institutional credibility of veterinary-backed apps
- Rapid entry of AI-driven health monitoring tools
What are the next best moves?
Partner with veterinary clinics to automate medical record syncing because manual entry is a top friction point → increase data reliability.
Manual entry is the primary barrier to becoming a primary health management platform compared to Pet Health Network.
Trade-off: Pause development of new Bluetooth proximity features — clinic partnerships have higher retention impact.
A counter-intuitive read
The hardware-software link is a stronger retention mechanism than the medical record feature, as recovery tools provide immediate utility that manual health logs cannot match.
Feature Gaps vs Competitors
- Veterinary practice management software integration (available in Pet Health Network but absent here)
- GPS visit tracking (available in PetPocketbook but absent here)
Key Takeaways
PetID secures pet recovery through hardware-linked emergency tools, but the lack of automated medical data integration limits its long-term retention, so the PM should prioritize clinic partnerships to bridge the trust gap.
Where Is It Heading?
Stable
Users report: the pet-tech market is consolidating around professional-grade health data, leaving hardware-only utilities like PetID exposed. The PM must pivot from manual record-keeping to automated data partnerships to remain relevant against institutional competitors.
The recent Android launch expands the addressable hardware market, but the lack of feature updates since 2024 suggests a maintenance-mode posture.