MARLVEL

PetPocketbook vs its rivals

Side-by-side comparison against PetPocketbook's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

PetPocketbook
This App
PetDesk
Nemesis
Digitail - Smarter Pet Care
Contender
Paw Partner
Contender
KennelBooker Pet Parent
Contender
Smart Pet Feeder
Contender
Foods dogs can eat
Peer
Animals Live Wallpapers
Peer
FluentPet
Peer
DOGLi - Dog Enrichment & Games
Peer
Core Identity
DeveloperPet Pocketbook Inc.PetDesk, LLCDIGITAIL INNOVATION S.R.L.Pawzlove, Inc.Shanree Solutions LtdMd Milon HossainMorella FolesaniMy Live WallpapersCleverPetDOGLi GmbH
CategoryBusinessLifestyleLifestyleBusinessTravelLifestyleFood & DrinkPersonalizationEntertainmentEducation
PlatformAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOSiOSAndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 54.9 / 54.9 / 53.8 / 53.3 / 55.0 / 52.4 / 54.4 / 53.9 / 55.0 / 5
Ratings Count11478,3352,7063165111078711
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 20, 2025Apr 22, 2013Nov 4, 2019Aug 9, 2019Jul 27, 2024Mar 31, 2026Jan 30, 2019Aug 28, 2023Sep 24, 2022Apr 28, 2024
Last UpdatedMay 10, 2026Apr 15, 2026May 6, 2026Feb 26, 2026Jan 30, 2026May 4, 2026Jan 31, 2019May 14, 2026May 8, 2026Feb 6, 2026
Sentiment & Reviews
Sentiment-excellentexcellentmixednegative---mixed-
Score-85/10092/10060/10035/100---50/100-
Praises-
  • Centralized pet health management simplifies tracking appointments and medical records for multiple animals
  • Direct communication channels with veterinary staff improve scheduling efficiency and reduce phone wait times
  • Communication convenience
  • Convenience of centralized pet business management
  • Convenient booking and payment features provide a functional alternative to the business website
---
  • Communication tracking
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Complaints-
  • Technical friction during password recovery prevents users from accessing their accounts for extended periods
  • Inconsistent synchronization between the app and clinic systems causes scheduling conflicts and duplicate pet entries
  • Booking interface friction
  • Friction in the booking interface
  • Mandatory business access codes prevent new users from exploring the application interface
  • Restrictive account architecture limits the application utility to business-side users only
---
  • Hardware cost and connectivity
-
Requests-
  • Expanded nutritional tracking options to support specific food portioning requirements like gram measurements
  • Expanded health tracking
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Strategic Intel
Strengths
  • GPS-verified visit tracking provides objective proof-of-service for pet parents
  • Real-time staff compensation tracking reduces administrative churn for business owners
  • PIMS integration creates high B2B switching costs
  • Loyalty program incentivizes clinic spending consolidation
  • AI-powered SOAP notes justify premium B2B pricing
  • Clinic-integrated medical records create high switching costs
  • 2-way chat drives daily engagement with veterinary staff
  • Specialized management suite for non-vet pet businesses [Business Segment]
  • Dual-sided interface connects owners to service providers [Platform Mechanism]
  • Deep backend synchronization with KennelBooker SaaS infrastructure
  • Simplified interface design focused on pet parent workflows
  • Lightweight interface reduces cognitive load for casual users
  • Audible bark-sound notification creates a brand-specific alert mechanism
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  • Proprietary button-tracking hardware creates high switching costs
  • Academy curriculum establishes authority in interspecies communication
-
Weaknesses
  • 2.75 Android rating indicates significant mobile performance issues
  • Subscription-only access limits top-of-funnel growth for independent contractors
  • Password recovery flow fails to accept email input
  • No web-based portal for record management
  • Manual entry required for profile merging errors
  • No integrated e-commerce or product store
  • Growth limited by B2B clinic partnership velocity
  • 3.77 iOS rating trails category leaders [iOS Platform]
  • No integrated 2-way chat for clinic communication [Feature Gap]
  • Mandatory business access code blocks 100% of new-user exploration
  • 0 rating on Android platform
  • 3.33 rating on iOS with only 6 reviews
  • No cloud-save functionality creates data-loss risk
  • Lack of veterinary or medical record integration limits utility
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  • $59 hardware entry barrier limits addressable market
  • 0.39-star Android-iOS rating gap suggests stability issues
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Pricingsubscriptionfreefreesubscriptionfreefreemiumfreemiumfreefreemiumfree
MomentumMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenance--MaintenanceSteady
Update Cadence2 versions, ~2d avg5 versions, ~20d avg2 versions, ~1d avg2 versions, ~74d avg2 versions, ~15d avg2 versions, ~32d avg--2 versions, ~1d avg5 versions

Compare PetPocketbook head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by PetPocketbook, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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