Picsart Color is a digital illustration app for iOS and Android that provides multi-layer drawing tools and photo-based creative features.
Product velocity
Dormant
Daily rank 🇺🇸
—
Entertainment
Sentiment
3.8
289k reviews
Nemesis
ibis Paint X
The App DNA
What makes this app unique?
Users hire the app for accessible digital sketching that scales from casual doodling to complex illustration without an upfront cost.
For Amateur and professional digital artists, as well as casual users looking for photo-based creative tools.
What does it look like?
Key features
Digital canvas supporting multiple layers for complex illustration and composition
Full suite of paint brushes with texture and pressure sensitivity support
Automated drawing symmetry for mandala and portrait creation
How much does it cost?
Freemium model anchored by a Gold subscription that gates advanced AI templates and higher credit volumes.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie due to the lack of any releases in the last 21 months. The most recent activity was a single release in July 2024, following a previous update in December 2023. There is no evidence of active maintenance, feature development, or live operations. The project appears to be in a state of abandonment.
Who built it?
PicsArt
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Picsart全能图片视频编辑工具User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate creative drawing tools provide an accessible entry point for digital art beginners, but report persistent progress loss and failure to save artwork after the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Creative drawing tools provide an accessible entry point for digital art beginners
- Persistent progress loss and failure to save artwork after the latest update
100 of 115 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Picsart Color - Painting, Draw
How's the Entertainment market?
The app maintains a 3.76 rating on Android with over 267,000 reviews, but the recent performance regressions on the latest version create a significant gap versus the 4.52 rating on iOS. This divergence signals that the Android user base is experiencing disproportionate stability issues that threaten the app's overall market standing.
Read the market outlookThe rivals identified
By ibis inc.
With over 2.9 million ratings and a high release velocity, it dominates the digital illustration niche where Picsart Color competes.
- Offers a massive library of over 15,000 brushes and materials that dwarfs standard painting suites
- Includes a built-in social video recording feature that captures the entire drawing process for sharing
- Provides advanced manga-specific tools like frame dividers and speech bubble generators for specialized creators
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Picsart Color - Painting, Draw
Where is it heading?
The digital illustration market is consolidating around specialized tools that offer high reliability and cloud-sync, leaving Picsart Color exposed. The latest release's stability issues are accelerating churn, and without an immediate fix for file persistence, the app will lose its casual-to-pro bridge position to rivals like ibis Paint X.
- Persistent progress loss in the latest release drives high churn, which compounds the rating drag already visible on Android.
- The lack of cloud-sync forces users to abandon the app after data loss, accelerating the shift toward specialized competitors.
The SWOT
- Symmetry tool automation drives frequent creation
- Multi-layer engine supports professional-grade project complexity
- Integration of cloud-sync to secure user artwork
- Expansion of brush variety to compete with specialized suites
Next best moves
Rebuild save mechanism because progress loss is the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's broad feature set is a liability, not an asset…
Read the full takeFeature gaps
Social video recording (available in ibis Paint X but absent here) +1
Since the last report: The app has transitioned into a state of abandonment with no updates for 21 months, while critical file-persistence bugs have emerged as the primary driver of user churn.
Bottom line
Picsart Color retains users through its accessible toolset, but the latest stability regressions are eroding trust, so the PM must prioritize file-persistence fixes to prevent a permanent shift of the user base to more reliable competitors.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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