Report updated Apr 19, 2026
Picsart GIF & Sticker Maker
For a broad spectrum of users ranging from casual social media creators to small business owners and professional marketers needing efficient, scalable content production.
Picsart GIF & Sticker Maker is an established photo & video app that is free with in-app purchases. With a 4.7/5 rating from 2.3M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though app instability and crashing remains a common concern.
What is Picsart GIF & Sticker Maker?
Current Momentum
v1.0 · 3mo ago
MaintenancePicsart GIF & Sticker Maker introduced a polygon tool and SelfieCam features in its last major update. The app is currently in maintenance mode.
Active Nemesis
GIPHY: The GIF Search Engine
By Giphy
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Comprehensive AI tools including image generation, video editing, and background removal
Capture, combine, and customize media to create animated stickers and GIFs
Connect AI models and effects into reusable, automated creative workflows via Picsart Flow
How much does it cost?
- Free tier with limited AI access and standard tools
- Pro tier at $10.50/month (billed annually) for advanced AI and bulk editing
The app uses a high-friction free tier with intrusive ads to drive users toward the Pro subscription, which gates the most valuable AI and efficiency tools.
Who Built It?
PicsArt
Empowering creators with an all-in-one AI-driven design studio. They simplify complex content production for social media and professional use.
Portfolio
13
Apps
What other apps does PicsArt make?
Picsart AI Photo Editor, Video
Picsart Color: Draw & Paint
EFEKT Video Effects & Filters
Picsart Animator - GIF & Video
PixelArt by Picsart
SketchAI: Drawing to AI Photo
Explore the full PicsArt report
Portfolio breakdown, audience, momentum, and every app published by PicsArt.
What do users think recently?
High confidence · Latest 100 of 206 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and creative customization, but report app instability and crashing and intrusive advertising.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Picsart GIF & Sticker Maker?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Picsart GIF & Sticker Maker
Strengths to defend, gaps to attack
Core Strengths
- Integration with 125+ AI models
- Dedicated WhatsApp sticker pack export workflow
- Massive Android user base (2.3M ratings)
Critical Frictions
- iOS version neglected since 2021
- Aggressive ad monetization disrupting UX
- Export bugs causing blurry output or sync failures
Growth Levers
- AI-driven automated creation (highlight detection)
- Improved search/discovery engine to rival Giphy
- Cross-platform project synchronization
Market Threats
- CapCut's superior AI subject isolation
- Giphy's native integration in major social APIs
- Sticker.ly's dominance in sticker discovery
What are the next best moves?
Resolve iOS Stability Issues
Crashing is the #1 complaint on iOS, leading to a 3.16 rating compared to Android's 4.69.
Fix WhatsApp Export Rendering
Users report blurry output and sync failures, which breaks the app's core 'Sticker Pack' value proposition.
Rebalance Ad Frequency
High-frequency 'endless ads' complaints indicate a monetization strategy that is actively cannibalizing user retention.
Feature Gaps vs Competitors
- Native API integration as a default GIF engine (available in Giphy)
- AI-driven automated highlight detection (available in Momento)
- Frame-by-frame drawing tools (available in FlipaClip)
Key Takeaways
If I were the PM, I would immediately address the platform disparity; the iOS version is a reputational liability that needs either a full rebuild or sunsetting. The core competitive advantage is the manual 'Creative Control' and WhatsApp bundling, which should be protected by fixing the rendering bugs that currently result in blurry exports.
Where Is It Heading?
Mixed Signals
Android version updated Jan 2026 — indicates active investment in the primary user base.
iOS version last updated July 2021 — suggests the platform is currently in maintenance mode or abandoned.
Integration of 125+ AI models — shows strong alignment with Picsart's broader technical roadmap.