Picsart GIF & Sticker Maker is a photo and video tool for creating custom animated stickers and GIFs for WhatsApp on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.7
2.3M reviews
Nemesis
GIPHY: The GIF Search Engine
The App DNA
What makes this app unique?
Users rely on the app to bridge the gap between personal media and messaging platform sticker libraries, removing the friction of manual image processing.
For Social media users and messaging app enthusiasts looking to create personalized, custom sticker content for WhatsApp.
What does it look like?
Key features
Records video clips to generate custom animated stickers of the user, driving daily active usage and expanding ad inventory.
Manual selection tool for isolating subjects from photos, reducing 30-day churn by enabling content creation.
Direct export of created sticker packs into WhatsApp, creating a utility-based acquisition loop.
How much does it cost?
Ad-supported model relies on high-volume user engagement with sticker creation tools to generate ad impressions.
Velocity
Maintenance developmentnew contentsocial featuresperformanceShow more...
Development momentum is currently in a maintenance phase, characterized by a lack of consistent updates across platforms. The latest release, which introduced a polygon tool and selfie features, arrived 192 days ago, while the iOS platform has remained untouched for over five years. The current cadence is insufficient to suggest active feature development or live operations. Future updates appear infrequent, focusing on isolated feature additions rather than a regular release cycle.
Who built it?
PicsArt
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Gen.AI by PicsartUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the sticker creation tool provides an easy and intuitive way for users to generate custom content and integration with messaging platforms allows users to share their custom creations directly with friends, but report excessive ad frequency disrupts the editing workflow and degrades the overall user experience during creation.
How are ratings & reviews evolving?
What users say, by theme
- The sticker creation tool provides an easy and intuitive way for users to generate custom content
- Integration with messaging platforms allows users to share their custom creations directly with friends
- Excessive ad frequency disrupts the editing workflow and degrades the overall user experience during creation
83 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Picsart GIF & Sticker Maker
How's the Photo & Video market?
The app maintains a 3.16-star rating across 99 recent reviews, with the latest update failing to resolve persistent export crashes. The reliance on ad-supported monetization in a maintenance-mode release cycle suggests a focus on legacy user retention over new-user acquisition.
Read the market outlookThe rivals identified
By Giphy, Inc.
The primary platform for GIF search and social sharing, maintaining a massive lead in ecosystem ubiquity.
- Native integration as the default GIF engine for Instagram, TikTok, and iMessage.
- Verified brand channels and official media partnerships for high-quality trending content.
CapCut: Photo & Video EditorContender
GIPHY Capture. The GIF MakerContenderGGifsArt - GIF Maker & EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Picsart GIF & Sticker Maker
Where is it heading?
The messaging sticker market is consolidating around stable, high-utility tools, and the current maintenance-mode cadence leaves the app exposed to churn. Prioritizing stability over feature expansion is the only way to protect the existing user base from migrating to more reliable competitors.
- Persistent export crashes in the latest version erode the daily active habit, compounding the rating drag already visible on Android.
- The lack of significant updates since early 2026 confirms a maintenance-only cadence, leaving the app vulnerable to rivals with faster feature-release cycles.
The SWOT
- Direct WhatsApp export integration drives organic acquisition loops
- Google Drive backup increases user switching costs
- Implement premium subscription to remove ads for power users
- Expand manual refinement tools to address top user requests
Next best moves
Rebuild export pipeline because export failures are the #1 technical churn driver → stabilize retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic choice…
Read the full takeSince the last report: Export instability has become the primary bottleneck for user retention, shifting the app's sentiment profile from mixed-utility to high-friction. The reduction in review volume from 206 to 99 signals a contraction in the active user base during this maintenance-mode period.
Bottom line
Stabilizing the export pipeline is the priority, as technical instability currently undermines the value of the core sticker-creation utility. Addressing these crashes will unlock higher retention, whereas further feature expansion will only accelerate churn while the fundamental workflow remains broken.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Picsart GIF & Sticker Maker free to use?
Does this app work with WhatsApp?
Why does the app crash when I try to save my stickers?
Sources
- [1] Play Store listing, source
Report last updated