Report updated Apr 17, 2026

Overview · Full Intel report in progress

Pictionary Air is an established games app that is free with in-app purchases. With a 4.3/5 rating from 78.2K reviews, it shows polarized user reception.

What is Pictionary Air?

Pictionary Air is a digital adaptation of the classic drawing game that utilizes a proprietary physical pen to track air-drawn sketches on a mobile device or mirrored TV screen. The app integrates with the Pictionary Air 2 pen to allow for direct screen clearing and point management during gameplay. It features themed content packs and video recording capabilities to capture and share game sessions.

Current Momentum

v6.0 · 5mo ago

Steady

Last updated 168d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Air-Drawing IntegrationStandard

Uses a connected Pictionary Air 2 pen to track movements in the air and display them on a screen.

Hardware-Based ControlsStandard

Allows users to erase the screen and add points directly using the physical pen.

Screen MirroringStandard

Supports casting gameplay to a TV via Apple TV or compatible streaming devices.

Content ExpansionStandard

Offers themed digital clue packs, including Star Wars and Harry Potter editions, via in-app purchases.

Social SharingStandard

Enables users to save and share video recordings of their gameplay moments.

How much does it cost?

Freemium

Who Built It?

Mattel, Inc. app icon 1
Mattel, Inc. app icon 2
Mattel, Inc. app icon 3
Mattel, Inc. app icon 4

Mattel

(136.3K)

Extending physical toy experiences into digital environments through companion apps and interactive content for families.

Portfolio

6

Apps

Free 5
Entertainment40%
Games20%
Education20%

Explore the full Mattel report

Portfolio breakdown, audience, momentum, and every app published by Mattel.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Pictionary Air?

How's The Games Market?

How does it evolve in the Games market?

Rank progression

27 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Pictionary Air

Key Takeaways

This app functions as a companion tool for the Pictionary Air physical hardware, requiring the specific pen to unlock core interactive features.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pictionary Air, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Pictionary Air Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/pictionary-air

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Data licensed under CC-BY-NC 4.0