Planity
By Planity
Planity is a beauty and wellness booking application for consumers and salon professionals, operating on iOS and Android.
The App DNA
What makes this app unique?
The platform removes the time cost of manual salon scheduling by providing 24/7 access to a 60,000-salon network across three countries.
For Beauty and wellness professionals seeking business management tools, and consumers looking for local beauty service bookings.
What does it look like?
Key features
Automated appointment scheduling for beauty and wellness services.
Integrated point-of-sale system for payment processing and accounting compliance.
Tools for salon owners to send promotional messages to their client database.
How much does it cost?
B2B-focused subscription model with no commission on bookings, emphasizing fixed-cost predictability for salon owners.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently operates at a maintenance cadence, with the latest release occurring 45 days ago. Development is limited to minor performance and stability updates, with no evidence of new features or live operations content. The release history shows a single version in the observed window, indicating a stable but slow development cycle focused exclusively on technical upkeep.
Who built it?
Planity
5 apps tracked · Lifestyle
Planity
ProPlanity pour tablette
ProPlanity pour téléphone
Planity Pro pour téléphoneUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate the booking process feels fast and convenient for users who successfully complete the registration flow.
How are ratings & reviews evolving?
What users say, by theme
- The booking process feels fast and convenient for users who successfully complete the registration flow
- SMS verification failures for non-French phone numbers prevent international users from completing account registration
19 of 19 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Planity
How's the Lifestyle market?
Planity holds the #3 position in the French Lifestyle category. The high-density salon network creates a supply-side barrier that competitors struggle to replicate.
Read the market outlookThe rivals identified
By StyleSeat, Inc.
Both platforms target beauty professionals and clients with booking and management tools, creating direct competition for salon discovery and scheduling market share.
- StyleSeat includes integrated product sales tools for professionals, whereas Planity focuses on POS and SMS marketing.
- StyleSeat offers client intake forms within the booking flow, a feature absent from the Planity feature set.
Salon - Beauty BookingContender
Lately: Last-Minute BeautyContender
G E BeautyContender
Honey B Beauty BarContender
Masters - beauty appointmentsContender
The Topiary Hair and BeautyContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Planity
Where is it heading?
The beauty-booking market is consolidating around platforms that offer both high supply density and frictionless checkout. Planity's maintenance-mode update cadence leaves it exposed to rivals that prioritize digital-wallet integration and international-friendly onboarding.
- SMS verification failures block international users, which limits the total addressable market and prevents growth in the tourist segment.
- Unresolved refund disputes and vanishing appointments erode user trust, which compounds the churn risk already present in the booking flow.
The SWOT
- 60,000-salon network creates high-density supply barrier
- NF525-certified POS provides B2B accounting lock-in
- SMS reminder system reduces salon no-show rates
- English localization captures French tourist market
- Apple Pay integration reduces checkout abandonment
Next best moves
Implement email-based verification because SMS-only logic blocks international users → increase total addressable market
+ 1 more prioritized moveThe counter-intuitive read
Planity's #3 rank in France is a vulnerability…
Read the full takeSince the last report: Planity's strategic focus has shifted from passive maintenance to active remediation of checkout and booking-visibility friction. The platform now explicitly prioritizes Apple Pay integration and addresses the reliability of its appointment dashboard to mitigate churn.
Bottom line
Planity's salon density provides a strong foundation, but the current registration and payment-dispute friction threaten long-term retention. Addressing these core utility failures would stabilize the user funnel and protect the brand's reputation against churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Planity suitable for international travelers in France?
Does Planity support Apple Pay for salon bookings?
What should I do if my appointment disappears from the app?
Sources
- [1] App Store
- [2] Developer website, source
Report last updated