POCO Launcher 2.0 is a lightweight Android home screen customization app that provides icon-hiding and app-drawer categorization.
Product velocity
Dormant
Daily rank 🇺🇸
—
Personalization
Sentiment
4.5
708k reviews
Nemesis
Viral Icon Pack
The App DNA
What makes this app unique?
Users install the app to improve performance on older hardware and to hide sensitive applications from the main home screen.
For Android users seeking a lightweight, customizable home screen experience with specific privacy features like icon hiding.
What does it look like?
Key features
Automatically groups apps by category in the app drawer to reduce visual clutter.
Allows users to hide specific app icons from the home screen and drawer.
Enables application of custom icon packs to modify the device visual theme.
How much does it cost?
The app is free and ad-supported, serving as a utility to increase engagement with the broader Xiaomi hardware ecosystem.
Velocity
Dormant developmentopaqueShow more...
POCO Launcher 2.0 has reached a zombie state, with no updates or feature releases in 1,234 days. The development cycle has been completely inactive for over three years, indicating that the project is no longer receiving active maintenance or support. There is no evidence of ongoing development, bug fixes, or feature expansion.
Who built it?
ANZCA
10 apps tracked · Personalization
Opioid Calculator
ANZCA & FPM CPD
ShareMe: File sharing
Mi Mover
File Manager
Weather - By Xiaomi
Mint Launcher
小爱音箱
Mi Wi-FiUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate performance improvements on older hardware make the launcher feel faster than the default system interface and privacy-focused users appreciate the ability to hide specific applications from the main home screen, but report device incompatibility errors prevent users from installing or running the launcher on newer smartphone models.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Performance improvements on older hardware make the launcher feel faster than the default system interface
- Privacy-focused users appreciate the ability to hide specific applications from the main home screen
- Device incompatibility errors prevent users from installing or running the launcher on newer smartphone models
64 of 361 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for POCO Launcher 2.0 - Customize,
How's the Personalization market?
POCO Launcher 2.0 holds a 4.5-star rating across 708,074 total platform ratings, though the lack of updates since March 2023 has stalled its competitive standing. The absence of recent feature expansion prevents it from competing with active personalization rivals.
Read the market outlookThe rivals identified
By DrumDestroyer Themes
Viral Icon Pack competes directly for the same personalization-focused user base that utilizes POCO Launcher to overhaul their device's visual aesthetic.
- Offers a specialized shapeless icon library that provides a distinct visual style POCO lacks
- Maintains a dedicated icon request server that fosters community engagement and long-term user retention
- Provides dynamic calendar support that ensures a cohesive look across all system-level app icons
Unicorn Icon PackContender
Desaturate Icon PackContender
Artistic 3D - Icon PackContender
Oxigen Square 3D - Icon PackContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for POCO Launcher 2.0 - Customize,
Where is it heading?
The personalization market is consolidating around apps with active live-ops and community feedback loops, leaving POCO Launcher 2.0 exposed. Without a return to active development, the app will continue to lose its remaining user base to rivals that offer modern compatibility and responsive design updates.
- The 40-month development silence prevents fixes for display regressions, which erodes the user base as modern Android devices become incompatible.
- Intrusive advertisement frequency forces manual app restarts, which compounds the frustration of users already dealing with device incompatibility.
The SWOT
- Privacy-focused icon-hiding utility
- Lightweight architecture boosts legacy hardware performance
- Localized grid-layout customization for power users
- Community-driven icon request integration
Next best moves
Audit device compatibility blocks because incompatibility reports are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating is a lagging indicator of its past performance…
Read the full takeFeature gaps
Community-driven icon request server (available in Viral Icon Pack but absent here)
Since the last report: The app has shifted from a stable, performance-focused utility to a declining legacy asset, as 40 months of development silence have introduced critical display regressions and device incompatibility issues. These technical failures now outweigh the app's historical performance benefits, driving a shift in sentiment from positive to mixed.
Bottom line
The lack of development for over 40 months has rendered POCO Launcher 2.0 a legacy asset that is now actively degrading user experience through display artifacts. Sunsetting the product would prevent further brand erosion while the user base migrates to supported alternatives.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is POCO Launcher 2.0 still being updated?
How does POCO Launcher compare to Viral Icon Pack?
Is POCO Launcher safe to use on newer Android phones?
What is a good alternative to POCO Launcher?
Sources
- [1] Play Store, source
Report last updated