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Poli Coloring & Games vs its rivals

Side-by-side comparison against Poli Coloring & Games's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Poli Coloring & Games
This App
Baby Coloring Games for Kids.
Nemesis
Pinkfong Coloring Fun
Contender
Kid-E-Cats Coloring Book Games
Contender
Burridge Color Wheel
Contender
填色画板小画家-颜色形状认知画画游戏
Contender
小小涂色画画板-晓黑板画画游戏
Peer
Lafschool
Peer
Uteach
Peer
Gupy EduCorp
Peer
Core Identity
DeveloperKIGLEBimi Boo Kids Learning Games for Toddlers FZ LLCThe Pinkfong Company, Inc.LCPGAME OURobert BurridgeNanjing hanhe culture media Co., LTDNanjing hanhe culture media Co., LTDUNA Soluzione S.r.l.UteachEducation For All Ltda
CategoryEducationEducationEducationGamesEducationEducationEducationEducationEducationEducation
PlatformAndroid, iOSiOS, AndroidiOSiOSAndroid, iOSiOSiOSAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating0.0 / 54.3 / 54.3 / 54.7 / 53.6 / 51.0 / 52.0 / 51.0 / 51.0 / 53.0 / 5
Ratings Count0459,069225134811211
PriceFreeFreeFreeFree$9.99FreeFreeFreeFreeFree
Release DateJan 29, 2023Jul 21, 2016Jan 23, 2015Apr 21, 2018Apr 26, 2019Jul 16, 2012Apr 2, 2013Apr 11, 2020Jun 9, 2022May 6, 2019
Last UpdatedNov 5, 2025May 15, 2026Feb 19, 2026Feb 8, 2022Apr 15, 2022Nov 20, 2018Jan 15, 2026May 14, 2026Apr 18, 2026Apr 27, 2026
Sentiment & Reviews
Sentiment-mixedmixednegativemixed-----
Score-65/10065/10025/10045/100-----
Praises-
  • Creative coloring activities provide calming and engaging experiences for young children
  • Ad-free environment allows for uninterrupted play sessions for younger users
  • Early childhood educational content provides diverse learning opportunities for children with varying ability levels
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  • Creative teaching methods encourage students to develop original painting techniques rather than copying
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Complaints-
  • Aggressive paywalling restricts access to the majority of coloring content
  • Inability to restore purchases across multiple devices creates friction for families
  • Application crashes immediately upon launch following the latest update on mobile devices
  • Navigation elements disappear during gameplay sessions making it impossible to progress through the levels
  • High price point creates friction for users expecting more comprehensive educational content
  • Missing advanced color wheel labels limits the utility for serious painting instruction
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Requests-
  • Cross-device purchase restoration would allow families to share content effectively
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Strategic Intel
Strengths
  • Character IP integration drives immediate brand recognition
  • Multi-mode puzzle engine supports varied cognitive skill levels
  • Ad-free environment builds parent-trust moat
  • Magic painting mechanism reduces churn for the 2-6 age demographic
  • Brand-aligned educational content secures parental trust
  • Cross-platform sync increases household penetration
  • Simple UI reduces cognitive load for toddlers
  • 19-language localization library functions as a B2B distribution moat into international preschool partnerships
  • Musical-color mapping creates a unique audio-visual engagement loop
  • Itten-theory engine functions as a specialized utility moat for professional stylists
  • Photo-matching feature expands utility for professional design workflows
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  • Localized payment gateway support provides a distinct advantage in emerging markets
  • Gamified engagement mechanics drive completion rates in corporate environments
  • Gated access model maintains strict B2B data privacy
Weaknesses
  • Ad-supported model creates friction for parents
  • No cloud-save functionality despite user demand
  • Lacks ad-free subscription tier
  • Lack of cross-device purchase restoration creates family-segment friction
  • Majority of content locked behind paywall
  • 0.7 rating gap between iOS and Android platforms
  • Immediate launch crashes on the latest build
  • Aggressive ad placement triggers safety concerns
  • Lack of gamified progression leads to churn
  • Navigation-button rendering failure in the latest version breaks the core loop
  • Subscription-only model lacks a low-friction entry point for casual users
  • Premium tier at $9.99 above category median
  • 0-star rating on Android indicates failed market entry
  • Missing advanced color wheel labels limits professional utility
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  • 1-star rating on iOS and 0-rating on Android indicate severe friction
  • 0-rating on Android indicates critical stability or adoption failure
  • Manual quiz-based content creation lacks AI-assisted scalability
Pricingfreemiumfreemiumfreemiumsubscriptionfreemiumfreefreefreeunknownsubscription
MomentumMaintenanceMaintenance-ZombieSteady--IntenseMaintenanceMaintenance
Update Cadence2 versions, ~62d avg5 versions, ~42d avg-4 versions5 versions--5 versions2 versions, 2 majors/6mo, ~17d avg2 versions, ~2d avg

Compare Poli Coloring & Games head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Poli Coloring & Games, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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