Pregnancy Due Date, Calculator is a health utility for expectant parents to estimate due dates and log symptoms on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual pregnancy math by automating due-date estimates and symptom recording in a single, persistent interface.
For Pregnant individuals seeking a visual, simple tool to track pregnancy progress and document health symptoms.
Key features
Estimates pregnancy due date based on last period date and cycle duration inputs.
Text field for recording symptoms and doctor visit details throughout pregnancy stages.
Continuous monitoring of pregnancy progress and uterine height information.
How much does it cost?
Freemium model using a one-time lifetime purchase to unlock advanced health tracking and automated notifications.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app currently operates at a maintenance cadence, with only one release shipped in the last 87 days. Development is focused on minor stability and performance improvements rather than new content or features. The latest release included a design refresh and platform optimization, but the overall frequency suggests a low-intensity update cycle. There is no evidence of live operations or recurring content updates.
Who built it?
Smiko
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Pregnancy Due Date, Calculator
How's the Health & Fitness market?
The app maintains a steady presence in the Health & Fitness category with a 4.17-star rating across 54 reviews. Its reliance on a one-time lifetime purchase model differentiates it from subscription-heavy competitors, though the 88-day gap since the last store update suggests a maintenance-focused posture.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Pregnancy Due Date, Calculator
Where is it heading?
The pregnancy tracking market is consolidating around apps that offer both utility and content-driven engagement. Pregnancy Due Date, Calculator remains stable but exposed: without a more active feature-release cadence, it risks being displaced by rivals that provide daily or weekly health content alongside basic tracking.
- The latest release (v3.0) focuses on visual refinement, signaling that the developer is prioritizing interface stability over rapid feature expansion.
- The 88-day gap since the last store update indicates a maintenance-only cadence, which risks losing share to competitors with more frequent content updates.
The SWOT
- Visual interface reduces cognitive load for symptom logging
- Localized health content could increase Pro-tier value
Next best moves
Ship cloud-sync for pregnancy notes because data-loss complaints are a primary churn risk → increase long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a feature, not a bug…
Read the full takeSince the last report: Strategic priorities shifted from design-centric maintenance to addressing data-loss risks and content-based value propositions. The developer now targets cloud-sync and weekly health tips as primary levers for retention and conversion.
Bottom line
Transitioning from a static calculator to a persistent tracking companion would unlock higher conversion rates for the lifetime Pro tier. The current maintenance-mode cadence risks losing users to more active health platforms that offer deeper, ongoing engagement throughout the trimesters.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated