Pregnancy Food Tracker ~Fittur is a nutrition and macro-tracking app for pregnant and postpartum individuals on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.8
599 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the cognitive load of manual nutritional planning during pregnancy by providing a structured, goal-oriented logging experience.
For Pregnant individuals and new mothers seeking structured nutritional guidance for weight management.
What does it look like?
Key features
Logs daily food intake against targets for pregnancy and postpartum recovery, driving daily session frequency.
Library of instructional videos reinforcing the value of the tracking habit and increasing time-in-app.
How much does it cost?
Freemium model focused on long-term retention, though aggressive paywalling of basic features is a primary churn driver.
Velocity
Dormant developmentopaqueShow more...
Pregnancy Food Tracker ~Fittur has been inactive for over five years, with the last release occurring 1874 days ago. There is no evidence of ongoing development, feature updates, or operational support. The app remains in a state of total stagnation.
Who built it?
Fittur
4 apps tracked · Health & Fitness
Body Fat Calculator By Fittur
Diabetes Food Tracker ~ Fittur
BMI Calculator By FitturUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate calorie tracking and macro logging features provide effective accountability for users pursuing weight loss goals and extensive food database allows users to log custom meals and recipes with high precision.
How are ratings & reviews evolving?
What users say, by theme
- Calorie tracking and macro logging features provide effective accountability for users pursuing weight loss goals
- Extensive food database allows users to log custom meals and recipes with high precision
- Application crashes immediately upon launch or during data entry following the latest update
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Pregnancy Food Tracker ~Fittur
How's the Health & Fitness market?
Fittur holds a 4.78 rating across 599 total ratings, but the 1874-day update gap suggests a stagnant position in the Health & Fitness category [1, 2].
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Pregnancy Food Tracker ~Fittur
Where is it heading?
The health and fitness category is consolidating around apps with high-frequency update cadences and transparent free tiers. Fittur's lack of development and aggressive monetization leave it exposed to competitors that offer more reliable tracking experiences.
- Persistent stability failures in the latest version prevent food logging, which directly erodes the daily active habit and increases churn.
- The 1874-day update gap signals that the app is no longer receiving active investment, leaving it vulnerable to OS-level regressions.
The SWOT
- Custom meal database enables high-precision tracking
- Remove paywall from basic tracking to reduce churn
Next best moves
Audit stability and fix crash triggers because users report inability to log food → restore core functionality
+ 1 more prioritized moveThe counter-intuitive read
The app's 5-year dormancy is a strategic liability…
Read the full takeSince the last report: Fittur remains in a state of total stagnation, with no product updates or feature changes recorded. The primary shift is a more critical framing of the app's competitive viability and a specific recommendation to pivot the monetization strategy to address churn.
Bottom line
The app is currently in a maintenance-mode state that fails to meet basic stability expectations, necessitating a pivot toward functional accessibility to stop the churn of the existing user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated