Pregnancy Today is a free pregnancy tracker for iOS that enables shared wellbeing and mood updates between partners.
The App DNA
What makes this app unique?
Expectant parents use the partner-linking mechanism to reduce communication friction regarding pregnancy progress, replacing manual status updates with a shared, real-time interface.
For Expectant parents seeking a simple, shared tracking experience without subscription costs.
What does it look like?
Key features
Connects two accounts to share wellbeing status and mood updates, creating a network effect that increases stickiness.
Interface for mood and feeling updates, driving daily active usage through a communication loop.
Displays pregnancy progress and baby metrics on the wrist, reinforcing the daily habit.
How much does it cost?
Pregnancy Today operates as a completely free utility with no subscription gates or in-app purchases, which is unusual for the category.
Velocity
Dormant developmentopaqueShow more...
Pregnancy Today - Baby Tracker has been inactive for 975 days, placing it firmly in the zombie category. The latest release was a minor technical update to ensure compatibility with watchOS 27, containing no new features or content. There is no evidence of ongoing development or operational support for the platform.
Who built it?
John Benson
13+ apps tracked · Health & Fitness
Fast Percent - Calculator Tool
Flood Alert Watcher
Pregnancy Tracker Your Journey
Traffic Stat Road Info Alerts
UK Food Hygiene Ratings
Car Check MOT History Search
Train Times - Station Boards
Company Search - UK Companies
I've Arrived GPS Alarm
Sunscreen Buddy - Protect Skin
Kegels For Men - Male Trainer
Crime Map Watch UKUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Pregnancy Today - Baby Tracker
How's the Health & Fitness market?
Pregnancy Today maintains a 4.58-star rating across 2,007 reviews, positioning itself as a high-satisfaction, free alternative to subscription-gated trackers. The lack of updates since December 2023, however, creates a widening gap between this product and the active iteration cycles of its category rivals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Pregnancy Today - Baby Tracker
Where is it heading?
The pregnancy tracking market is consolidating around subscription-based apps that provide frequent content updates and health insights. Pregnancy Today remains exposed due to its lack of development activity, which will likely lead to a gradual decline in active users as the product falls behind modern OS standards.
- The 32-month development silence suggests the product is in maintenance mode, which signals to users that the app is no longer actively supported.
- Competitors with active update cadences will eventually erode the user base by offering modern features that Pregnancy Today currently lacks.
The SWOT
- Partner-linking mechanism creates a network effect that increases stickiness
- Introducing a premium, non-subscription content layer could monetize the existing user base without alienating free users
Next best moves
Ship a minor stability update because the product has been in maintenance mode for 32 months → restore user trust
The counter-intuitive read
The lack of monetization is the product's greatest risk…
Read the full takeSince the last report: The integration of a 4.58-star rating across 2,007 reviews provides a new quantitative baseline for user satisfaction, while the SWOT analysis now explicitly identifies AI-driven health insights from subscription-funded rivals as a primary competitive threat.
Bottom line
Pregnancy Today serves a loyal base through its unique partner-linking utility, but the 32-month development silence risks user churn as modern competitors iterate. Re-engaging the user base with a minor feature refresh would secure its position against subscription-heavy rivals.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated