Pregnancy Tracker & Due Date
By Elkoh Labs
Pregnancy Tracker & Due Date is a mobile utility for tracking pregnancy progress, fetal activity, and symptoms on iOS.
The App DNA
What makes this app unique?
It removes the friction of manual tracking by providing a centralized, offline-accessible timeline for pregnancy milestones.
For Expectant parents seeking a simple, organized way to track pregnancy milestones and symptoms.
What does it look like?
Key features
Calculates pregnancy timeline based on last period or conception date, anchoring the user to the app.
Logs fetal movements with daily reminders to monitor activity, expanding ad-impression inventory.
Stores pregnancy data locally on the device, reducing cloud infrastructure costs.
How much does it cost?
Freemium model gates advanced tracking behind a subscription while keeping core utility free to maximize user acquisition.
Velocity
Maintenance developmentopaqueShow more...
The app currently maintains a low-frequency release cadence, shipping only one version in the observed window. With the latest release occurring 55 days ago, development appears to be in a maintenance phase focused on stability rather than new content. There is no evidence of active feature development or live operations, and the lack of descriptive release notes leaves the specific nature of recent updates opaque.
Who built it?
Elkoh Labs
4 apps tracked · Health & Fitness
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Pregnancy Tracker & Due Date
How's the Health & Fitness market?
Pregnancy Tracker & Due Date occupies the utility-focused segment of the Health & Fitness category. Its offline-first design provides a distinct barrier against cloud-dependent rivals, though the lack of recent feature updates limits its competitive reach.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Pregnancy Tracker & Due Date
Where is it heading?
The pregnancy tracking market is shifting toward personalized, evidence-based content delivery. Pregnancy Tracker & Due Date's current maintenance posture leaves it exposed to rivals that offer deeper engagement loops, which will erode its user base if it does not transition to a content-led retention strategy.
- The 55-day update gap indicates a maintenance-only posture, which limits the app's ability to respond to category-wide shifts toward personalized health content.
The SWOT
- Offline data storage architecture reduces infrastructure costs and maintains user trust.
- Partner sharing features serve as an acquisition channel for non-users.
Next best moves
Ship content-rich weekly insights because the current utility-only focus lacks retention depth → increase session frequency
The counter-intuitive read
The app's offline-first design is a retention lever…
Read the full takeBottom line
Pregnancy Tracker & Due Date provides a stable, offline-first logging utility, but its maintenance-mode cadence risks stagnation. Investing in personalized content delivery would unlock higher retention and justify the premium subscription tier.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing
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