Pretty Makeup - Beauty Camera is a photo editing app for iOS that applies automated digital makeup and real-time motion stickers to selfies.
The App DNA
What makes this app unique?
The app removes the manual friction of traditional photo editing by using smart facial recognition to apply beauty effects instantly.
For Social media users seeking quick, automated photo editing and beauty-focused camera effects for their selfies.
What does it look like?
Key features
Smart facial detection applies digital makeup precisely, reducing friction for casual users and expanding ad-impression inventory.
Live camera filters and face-swapping effects applied during capture, acting as an acquisition hook for new users.
Virtual hair dye and style adjustment tools, locked behind subscription plans to drive conversion.
How much does it cost?
Hybrid monetization model combining recurring monthly subscriptions with one-time lifetime purchases to capture different user spending preferences.
Velocity
Dormant developmentnew contentShow more...
With only one release in the observed window and no updates for 310 days, the app is currently in a zombie state. Development momentum has ceased, and there is no evidence of ongoing feature support or maintenance. The last update provided basic AI-driven face reshaping and hair color tools, but the lack of activity since then indicates the project is no longer being actively developed.
Who built it?
斌 刘
6 apps tracked · Photo & Video
Blendpic:Double exposure & HD photo editor
Photo Mirror Collage Maker Pro
Circus Cascade
QuickMoji - add emoji on you photo
E-WirelessUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Pretty Makeup - Beauty Camera
How's the Photo & Video market?
Pretty Makeup - Beauty Camera maintains a 4.67 rating across 253 reviews, reflecting a stable but niche user base. The lack of updates for 310 days suggests the app is currently in a maintenance phase rather than an aggressive growth cycle.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Pretty Makeup - Beauty Camera
Where is it heading?
The photo editing market is consolidating around apps with rapid, AI-driven feature cycles. Pretty Makeup - Beauty Camera's current inactivity leaves it vulnerable to competitors that update their filter sets weekly, which will likely lead to a gradual decline in active users.
- The 310-day update gap indicates a lack of active development, which erodes user trust and long-term retention potential.
The SWOT
- Automated facial recognition reduces editing friction
- Localized pricing in high-ARPU markets
Next best moves
Audit current subscription conversion rates because the 10-month update gap likely correlates with declining new-user acquisition → stabilize revenue
The counter-intuitive read
The lack of updates is a deliberate strategy…
Read the full takeSince the last report: The competitive outlook has shifted from mixed to declining due to the sustained 310-day update gap. The developer has pivoted from a maintenance-only posture to a conversion-funnel audit to address revenue risks.
Bottom line
The current maintenance-only cadence risks long-term churn, so shifting focus to optimizing existing conversion funnels would better protect the remaining revenue stream.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Pretty Makeup - Beauty Camera free to use?
Does Pretty Makeup - Beauty Camera work offline?
What is the difference between the subscription and the one-time purchase?
Sources
- [1] App Store, source
Report last updated