Puff Count is a lifestyle app for iOS that helps users track and reduce vaping habits through manual logging and goal setting.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.3
2k reviews
Nemesis
Quit Vaping
The App DNA
What makes this app unique?
Users hire this app to gain control over nicotine consumption through structured feedback, but the current monetization model forces users to pay for basic utility, which undermines the goal of saving money.
For Individuals looking to reduce or eliminate their vaping habit through structured tracking and social accountability.
Key features
Manual logging of individual vaping instances to monitor daily consumption
Visualization of vaping habits via daily, weekly, and monthly usage graphs
Personalized timeline and goal setting for cessation based on user-defined quit dates
How much does it cost?
Freemium model gates advanced cessation tools and custom planning behind a subscription to drive recurring revenue.
Velocity
Dormant developmentopaqueShow more...
The app has not received a release in over 7 months, falling well outside the threshold for active development. With only a single minor update recorded in the observed data, there is no evidence of ongoing feature development or maintenance. The development status is classified as zombie due to the lack of activity since October 2025.
Who built it?
Shlag
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What do users think recently?
Review voice lately leans upset. Users appreciate sleek and well-designed interface provides a straightforward experience for tracking daily mood and feelings, but report aggressive paywall prevents any meaningful usage of the app without a recurring weekly subscription fee.
How are ratings & reviews evolving?
What users say, by theme
- Sleek and well-designed interface provides a straightforward experience for tracking daily mood and feelings
- Aggressive paywall prevents any meaningful usage of the app without a recurring weekly subscription fee
54 of 54 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Puff Count: Quit Vaping Now
How's the Lifestyle market?
Puff Count holds a niche position in the Lifestyle category, currently ranking #72 in HR Grossing. The gap between its utility and its subscription cost creates significant churn pressure compared to free-to-use habit trackers.
Read the market outlookThe rivals identified
By Jonathan Kopp
This app is the direct market leader in the specific vaping cessation niche with a significantly larger user base than this app.
- Provides a dedicated, singular focus on vaping cessation rather than general habit tracking or substance recovery.
- Maintains a high-frequency update cadence to ensure compatibility with the latest iOS health framework integrations.
- Leverages a specialized user interface designed specifically for tracking nicotine intake and puff frequency.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Puff Count: Quit Vaping Now
Where is it heading?
The vaping cessation market is consolidating around apps that offer either free utility or deeper behavioral science integrations. Puff Count remains exposed due to its restrictive monetization, which will likely lead to further rating erosion unless the team shifts to a more transparent, ad-supported model.
- The mandatory subscription model triggers consistent negative sentiment, which compounds the churn rate among new users.
- The lack of free basic tracking features allows competitors to capture the entry-level market segment easily.
The SWOT
- Social accountability feature facilitates peer-to-peer user acquisition
- Custom quit planning provides structured cessation guidance
- Implement ad-supported model to capture price-sensitive users
- Integrate health-tracking metrics to increase utility depth
Next best moves
Pivot to ad-supported free tier because paywall complaints are the #1 negative sentiment driver → increase retention
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is not its competitors, but its own monetization model…
Read the full takeFeature gaps
Evidence-based behavioral science missions (available in Smoke Free) +2
Since the last report: Users report: The app has transitioned to a stagnant development cycle with no updates in seven months, while user frustration has intensified regarding deceptive onboarding and the lack of a free tier.
Bottom line
Puff Count provides a clear path for cessation but destroys its own retention through an aggressive paywall, so the team must pivot to an ad-supported model to lower the barrier to entry and stop the churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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