Last updated 6d ago

PUMP

PUMP is a mobile refueling and emergency towing service for vehicle owners in Russia, providing on-demand fuel delivery and subscription-based automation.

Product velocity

Maintenance

updated 190d ago

Daily rank 🇺🇸

—

Lifestyle

Sentiment

3.0

2 reviews

Thrilled mood

Nemesis

—

Fragmented field

No rivals identified

The App DNA

What makes this app unique?

The service removes the time cost of visiting gas stations by bringing fuel directly to the vehicle, displacing the need for manual refueling stops.

For Vehicle owners and fleet operators in Moscow and Saint Petersburg seeking to outsource refueling and emergency transport.

What does it look like?

Key features

Mobile Fuel Deliveryedge

On-demand refueling for cars, motorcycles, and generators. Revenue link: Transaction-based service fee.

Pump+ Subscriptionedge

Automated delivery triggered by low fuel levels, requiring hardware installation. Revenue link: Recurring subscription revenue.

Multi-Company Managementstandard

Account-level control for business entities. Revenue link: B2B retention and fleet-scale adoption.

How much does it cost?

freemiumFree app accessPay-per-use fuel and towing servicesPump+ subscription service

Monetization relies on transaction-based fuel delivery and towing fees, supplemented by a loyalty credit system.

Velocity

Maintenance developmentUX improvementsShow more...

The app is currently in a maintenance phase, having shipped only one release in the last 190 days. Development momentum is stagnant, with no evidence of active feature iteration or live operations. The latest release focused on multi-company account management, but the lack of subsequent updates suggests a low-priority maintenance cycle.

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Who built it?

PUMP

2 apps tracked · Lifestyle

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store

3.00 · 2

What users say, by theme

What Users Love

Promotional discount codes allow users to reduce fuel costs and potentially earn free refueling sessions

1 of 1 recent reviews analyzed · limited sample

Read the full review analysis

Competition

Competitive landscape for PUMP

How's the Lifestyle market?

PUMP maintains a specialized utility position in the Russian Lifestyle market, with a 3.0-star rating across its limited user base. The 190-day release gap suggests a focus on operational stability over aggressive market share expansion.

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The rivals identified

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The Analyst's Read

Key takeaways for PUMP

Where is it heading?

The mobile refueling market is consolidating around operational efficiency, and PUMP's current maintenance-mode posture reflects a focus on existing fleet retention over new feature expansion. The so-what for the PM is that without a renewed update cadence, the service risks losing its competitive edge to rivals with more frequent live-ops cycles.

The 190-day release gap indicates the service is in a maintenance-only phase, which limits growth potential but preserves operational stability for existing fleet users.
The loyalty credit system (2-6% return) continues to drive repeat usage, which acts as a retention floor against price-sensitive competitors.

The SWOT

Core Strengths

Pump+ hardware integration creates high-friction switching costs for fleet operators

Critical Frictions 1 weakness inside

Growth Levers

Regional expansion into new hubs could scale B2B fleet management

Market Threats 1 threat identified

Next best moves

1 Maintain · 1 Invest

Audit the 190-day release dormancy because the lack of feature updates risks brand stagnation → maintain competitive relevance

+ 1 more prioritized move

The counter-intuitive read

The 190-day release dormancy is not necessarily a failure…

Read the full take

Since the last report: PUMP has transitioned its public messaging to address regional service boundaries and user acquisition incentives, while the product development cycle remains stagnant at 190 days of dormancy. The primary shift is a move toward defensive transparency regarding the service's maintenance-mode status.

Bottom line

PUMP maintains a niche utility position through its hardware-integrated fuel automation, but the 190-day release dormancy signals a maintenance-mode posture that leaves the service vulnerable to more agile entrants.

Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is PUMP available outside of Moscow and Saint Petersburg?

PUMP currently operates in Moscow (including surrounding areas like Krasnogorsk, Mytishchi, and Odintsovo) and Saint Petersburg. While towing services are available across Russia, fuel delivery is limited to these specific regions.

How does the Pump+ subscription work?

Pump+ is an automated refueling service that requires the installation of additional hardware in your vehicle. It triggers a delivery when your fuel level is low, ensuring you do not run out of fuel.

Can I use PUMP for my business fleet?

Yes, the app includes multi-company management features that allow account-level control for multiple business entities from a single interface, making it suitable for fleet operators.

Are there any discounts for first-time users?

Yes, new clients can use the promo code 'NEW5' to receive a 5% discount on their first fuel delivery order. The code must be added in the 'Promo codes' menu before placing the order.

Sources

[1] App Store, source

Report last updated Aug 20, 2026